Pros and Cons of Traditional and Media Marketing Advertising

Traditional & Media Advertising
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Introduction
Advertising entails the act of creating awareness of goods and services provided by a firm. Traditional and media marketing advertising involves delivering commercial messages to a mass audience through mass media. The mass media channels used include televisions, radios, print media, and outdoor billboards. It has the following pros and cons;
Pros of traditional and press advertising
First, it provides an easy means to reach a local audience and very fast. For instance, radio adverts take a shorter time to prepare and air them, thus communicating their commercial messages to the customers. It, therefore, helps make this advertising quick and dependable.
The materials used in advertising, such as flyers and billboards, can get moved from one area to another even without concern of internet connectivity, which determines the reliability of online adverts (Lawrence, Deshmukh, & Navajivan, 2018). These materials can get redesigned and used for different adverts without any damage and thus enhancing their recycling.
The advertising techniques cut across all generations, with the aged customers standing a chance to understand, unl...