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1 page/≈275 words
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Subject:
Business & Marketing
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English (U.S.)
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Topic:

Marketing Strategy development Business & Marketing Coursework

Coursework Instructions:

Which product or service have you recently encountered that would be particularly suited for multichannel or interactive marketing? Why? 150 words with reference

Coursework Sample Content Preview:

Multichannel Marketing
Student’s Name
Institution
Multichannel Marketing
Recently, I came across a financial services firm that specializes in online instant personal loans and I believe that the financial service offered by this firm would be best suited for multichannel marketing. As revealed by Banerjee and Bhardwaj (2019), multichannel marketing is a suitable marketing strategy for companies that sell products that require personal interaction with customers to facilitate personal selling. Firms in the financial industry fit into this category since they need to inform and convince the customer to buy their products. Also, this service requires great customer engagement and multichannel marketing is effective in enhancing c...
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