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Accounting, Finance, SPSS
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English (U.S.)
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Topic:
Night Club Price Analysis in Statistical Package for the Social Sciences (SPSS)
Coursework Instructions:
-
Caucasian individuals go more frequently to the nightclub by 176 than another ethnic group—Hispania's followed by a frequency of 47, then African Americans by a frequency of 12. Pacific Islanders go less frequently of 2 than any other ethnic group. Asians, Native Americans, and other ethnic groups have a close frequency of 4, 4, and 5Part 1 – Descriptives - 50 points Create descriptive statistics for all demographic variables. Report means or frequencies depending on the type of variable and include graphs when applicable
Gender
Age
Ethnicity
Income
employment status
education
Compute new variables:
Perceived_Fairness - Average of Fair 1, 2 and 3
Word_of_mouth - Average of WOM 1, 2 and 3
Return_Intention - Average of RI 1, 2 and 3
Familiarity - Average of FAM 1 and 2
Create descriptive statistics for newly computed variables and report means and standard deviations.
Conduct Principal component analysis with Oblimin rotation on 9 variables (Fair1, Fair2, Fair3, WOM1, WOM2, WOM3, RI1, RI2, RI3)
Use absolute value bellow 0.4
Recognize and name extracted factors.
Save Factor sores as variables using Regression
Calculate Cronbach’s alpha for each new factor
Report results
Use appropriate tests to test out following hypotheses:
H1: The average age is higher than 25 years.
H2: Frequent customers have higher word-of-mouth (use variable that you calculated for part 1) than first time customers.
H3: Familiarity with the type of pricing strategy (FAM1) has a median lower than 4 on a scale from 1-7
H4: Familiarity with the type of pricing strategy (FAM1) has a higher median for frequent customers compared to first-time customer.
H5: Female customers are more likely to be first-time customers compared to male customers that are more likely to be frequent customers
Use 7-step approach and report results for each hypothesis Part 2 - Factor analysis - 50 points Part 3 – Hypothesis testing 1- 50 points Part 4 – Hypothesis testing 2 – Analysis of Variance - 50 points
Conduct 5x2 full-factorial ANOVA
Test following hypotheses:
H6: First time customers have higher overall perceived price fairness compared to frequent customers.
H7: Customer type (Frequent customer vs. First time customer) moderates the relationship between type of pricing strategy and perceived price fairness (calculated in part1).
Use 7-step approach and report results for each hypothesis.
Conduct 5x2 full-factorial MANCOVA
Test following hypothesis:
H7: Customer type (Frequent customer vs. First time customer) moderates the relationship between type of pricing strategy and combination of variables (perceived price fairness, Word-of-mouth and return intention – all calculated in part 1) when controlling for familiarity (calculated in part1)
Use 7-step approach and report results.
Conduct regression analysis
Build a model that would include following predictors of word-of-mouth
Age
Gender
Familiarity
Customer type
Perceived fairness
Propose hypotheses for each potential relationship between independent and dependent variables
Use 7-step approach and report results.
Conduct k-means clustering analysis with 2 clusters
Use following clustering variables
Perceived_Fairness - Average of Fair 1, 2 and 3
Word_of_mouth - Average of WOM 1, 2 and 3
Return_Intention - Average of RI 1, 2 and 3
Familiarity - Average of FAM 1 and 2
Run the analysis even if assumptions have not been met
Use 7-step approach and report results
Interpret clustering solution
Name clusters
Report differences in means between clusters
Report demographic differences between clusters
Part 5 – Hypothesis testing 3 – Regression - 50 pointsPart 6 – Clustering - 50 points
Coursework Sample Content Preview:
Night Club Price Analysis in SPSS
Student’s Name
Professor’s Name
Course Code
Institutional Affiliation
Date
Night Club Price Analysis in SPSS
Part One
Gender
Females lead as frequent goers to the nightclub than males. They show a frequency of 134 while males had 116.
Gender
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
Male
116
46.4
46.4
46.4
Female
134
53.6
53.6
100.0
Total
250
100.0
100.0
Ethnicity
Caucasian individuals go more frequently to the nightclub by 176 than another ethnic group—Hispania's followed by a frequency of 47, then African Americans by a frequency of 12. Pacific Islanders go less frequently of 2 than any other ethnic group. Asians, Native Americans, and other ethnic groups have a close frequency of 4, 4, and 5.
Ethnicity
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
Caucasian
176
70.4
70.4
70.4
native American
4
1.6
1.6
72.0
Hispanic
47
18.8
18.8
90.8
African American
12
4.8
4.8
95.6
Asian
4
1.6
1.6
97.2
pacific islander
2
.8
.8
98.0
other
5
2.0
2.0
100.0
Total
250
100.0
100.0
Employment status
The result shows that Students are leading as the nightclub goers in the group by 112. They are closely followed by Full time employed individuals by a frequency of 90. Unemployed people go less frequently to the nightclub, as evident in the results. They were found to have a frequency of 9, which is very low. Part-time employees and retired individuals have a relative frequency of 23 and 16.
Employment status
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
Unemployed
9
3.6
3.6
3.6
Student
112
44.8
44.8
48.4
Part-time employed
23
9.2
9.2
57.6
Full time employed
90
36.0
36.0
93.6
Retired
16
6.4
6.4
100.0
Total
250
100.0
100.0
Education
The results show that some college individuals went to nightclubs more than the others, by a frequency of 158. Some graduate school individuals were the tiniest goers with a frequency of 3, followed closely by Doctoral degree individuals and some high school individuals, both having a frequency of 4.
Education
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
Some high school
4
1.6
1.6
1.6
High school diploma
31
12.4
12.4
14.0
Some college
158
63.2
...
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