Fallacy In The Axe Advertisement For The Space Themed Marketing Stunt

Name:
Date:
Course:
Professor:
Title: Fallacy in the AXE advertisement for the Space themed marketing stunt
This advertisement is about appealing to the desires of consumers by using sexual appeal to attract the audience’s attention. AXE company specializes in creating men’s grooming products such as perfumes, body sprays, and deodorants. It is owned by Unilever, a multinational corporation, which also owns Dove, a company that specializes in the manufacture of women’s grooming products.
This particular Axe advertisement emulates the fallacy of a false dilemma, by providing the viewer with a narrow perspective of only one or two options. In this case, the director for the advertisement creates a storyline that encourages the viewer to buy the product or avail or join the products’ marketing scheme. This is their effort to attract participants in their space themed marketing stunt.
The heroic, charismatic, and brave fireman is able to save a beautiful woman, which gives them a point or moment of mutual attraction, but the fireman is “overpowered” effortlessly by an astronaut, whom the woman chooses over her hero.
The advertisem...