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3 pages/β‰ˆ825 words
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MLA
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Business & Marketing
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Coursework
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English (U.S.)
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Hasbro's Distribution Strategies Research Assignment

Coursework Instructions:

Answer 3 of the following questions; only answer 3 as I will not read more than 3 per student. Each essay should be no more than 1 page. You may use your text and notes as well as the Chocolate in China article, the Hasbro video, and the Cottage Cheese is Jealous article. You may look at company websites/ads and newsites (no fake news!). There is no need to do in-depth research. Collaboration with anyone is not allowed. Plagiarism will not be tolerated. Submit your answers on the Turnitin link below by Monday December 11thth at 5 pm. Late submissions will not be accepted. Submissions must be Word or PDF documents. 1. Discuss Hasbro's distribution strategy (be sure to include its objective). How does Hasbro work with its intermediaries to create a value delivery network? How does Toys 'R' Us's recent bankruptcy filing change things for Hasbro?The link to the video is http://wps(dot)pearsoned(dot)co(dot)uk/ema_uk_he_hollensen_globmkt_6/239/61392/15716607.cw/index.html Scroll down until you find the Chapter 8 Hasbro video (it is the same video we saw in class).2. Use the Chocolate in China article found on Blackboard under Course Materialsa. Discuss market entry strategies as used by the companies in the Chocolate in China article. b. What would you have recommended to avoid the marketing missteps companies made?
3. You are the marketing manager for a new start-up line of flavored cottage cheese. Your healthy cottage cheese come in individual service size containers and in exotic flavors. You feel you have a great new product with as yet untapped sales potential. In order to get wider distribution for your new product, you need to get wholesalers and retailers to carry the product and consumers to buy it. You have a modest marketing budget which you haven't yet committed. Answer each of the following. Be specific.
a. Define your target market(s). What is your positioning?
b. What is your pricing strategy?
c. What is your distribution objective?
d. Describe a PUSH strategy for marketing your product (include at least 3 tactics)
e. Describe a PULL strategy for marketing your product (include at least 3 tactics)
f. What would you recommend for the promotional mix?

Coursework Sample Content Preview:
Name
Institutional Affiliation
Hasbro’s Distribution Strategies
Hasbro Inc. first opened its doors in 1923 under the leadership of Henry and Hassenfeld in Rhodes Island, at a place called Providence. It started as a company dealing with remnants from textile together with school supplies. As from 1940 onwards, it ventured into toys.
Objectives
Hasbro Inc. has a focus on expanding its product base by marketing its new product base that comprises of transformers, My Little Pony, Monopoly and many more.
Distribution Strategy of Hasbro
The distribution strategy for Hasbro is a simple is dual in nature. This brings about a great customer experience. The company utilizes direct marketing techniques in which customers can make direct purchases online. The customers can also access products via others like Toys “R” Us, Wall-mart and pharmacies. Because of the ever-changing market trends, the company has been altering their marketing channels. Most of the products from Hasbro are ferried via road from the many factories they own to their respective destinations. The company has good relationships with its intermediaries and as such has boosted the value delivery network.
Market Entry Strategies
Initially, the chocolate company used exporting as their number one option only to discover the costs that they incurred. The distance was vast, from Australia to China. They then decided to use direct investment in which they decided to construct their own factories in China. This failed them initially even though the acceptance of the chocolate was slow, being a foreign product and...
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