Co-Branding Partner for Ben & Jerry: Saberry Nutty Ice Cream

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Co-Brand Saberry Nutty Ice Cream
NAME OF NEW PRODUCT: Saberry Nutty Ice Cream
TAGLINE: One scoop, two Flavors
DESCRIPTION: Saberry Nutty Ice Cream is a new ice cream that has a nutty Flavor. The new product combines the Ben & Jerry's ice cream with the Sahale Nuts. The product tries to capture both nut lovers with the ice cream lovers. It will give the two sets of clients a test of the two products to convince them always to try the two products together.

Primary Brand: Ben & Jerry’s Ice Creams

Co-Brand: Sahale Nuts

Mission Statement or Brand Values

To make, distribute and sell the finest quality all-natural ice cream and euphoric concoctions with a continued commitment to incorporating nutritious, natural ingredients and promoting business practices that respect the Earth and the Environment.

To serve the community of Bermuda and Contribute to and share in its success. We offer a comprehensive range of products and services through experienced staff dedicated to fulfilling the needs of our customers.

What this brand brings to the partnership

A new set of clients, mainly the middle-aged, affluent, and urban clients

The rich clients willing to spend extra for luxurious products despite the price

How this brand will benefit from the partnership

They will get a new set of clients from the rich. Giving them a taste of their product will make them consider trying other individual products.

The company gets an opportunity to give the middle-aged urban people the goodness in the nuts, which might convince them to try other products they offer.

Target Persona for the New Product
Tasha is a 25-year-old urban girl from a political family. The young girl is a lover of nuts and ice cream. She has been feeding her craving by buying ice cream from any company and different nuts from different companies all her life. The lady wants to have a combined taste of ice cream and nuts.
Due to the lack of any specific choice, Sometimes she makes the right decisions while others make a bad combination.
The introduction of a well-measured product with a professional food mixer will reduce her stress of trying different products without knowing whether she will have good results or not. The new Saberry nutty ice cream will reduce her stress of guessing without surety of good results. Once she interacts with the two products, she will be interested in testing individual products from the two companies increasing the clientele for both Ben & Jerry's Ice Cream and Sahale Nuts.
Tension/Pain-Point That This Product Will be Relieve for the Target
The Saberry nutty ice cream introduction will give the nuts and ice cream lovers a new unique product to choose from. Zuhdi and Rainamto say that the combination of two products gives the lovers of each of the two brands an extra product to choose from (83). For instance, a nut lover will always be willing to taste nuts in different food types and combinations. Adding nuts to the ice cream will make them try it to get a different nut taste. Once they enjoy the experience, they will buy individual produc...