Symbols of Middle-Class Identity

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Symbols of Middle-Class Identity
Middle Class represents the majority proportion of American society. In the United States of America (USA), the middle class holds 50% proportion of the entire population in the country. Since the USA made remarkable progression in the service and information technology (IT) sectors, the stated ratio is lesser as compared to the 61% representation in the year 1971 (Martin). Today, the middle class population worldwide becomes a primary interest of progressive brands in the market. The middle class of the society represents the masses, which provide remarkable returns to the modern era brands. The proportion holds a separate identity and influences the market trends once collectively present on public forums.
One of the symbolic examples of middle-class that influenced through identity is found in the global fashion industry. Collectively, the middle-class proportion of the society influenced a globally recognised brand, such as ZARA and H&M, to introduce a new concept of ‘fast-fashion’. Fast-fashion is a rapid process of producing apparels by mass-market retailers. Since middle class in developing countries, particularly India and Chi...