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5 pages/β‰ˆ1375 words
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APA
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Management
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Coursework
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English (U.S.)
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Topic:

Strategy Context: Toyota Motors Corporation and Honda Motor Co Ltd

Coursework Instructions:

Textbook: Hill, C. W., & Schilling, M. A. (2019). Strategic management: An integrated approach. Theory & cases (13th ed.). Cengage Learning. -
Assignment 1: Strategy Context
***DO NOT PICK "BOMBARDIER INC" for this assignment
Analyze and compare the strategy context of two companies from the same industry. You are free to choose any industry and any two organizations from that industry that you are interested in. For instance, one could choose to focus on the airline industry and study Air Canada and Porter Airlines.
Clearly indicate your choice by including the following information on the title page of your assignment:
Industry: ______________
Company 1: ____________
Company 2: ____________
It is important that you compare and contrast two organizations from the same industry. This means that you need to discuss the similarities and differences between them. Organizations in the same industry may face similar threats and opportunities but may differ considerably in their strengths and weaknesses. Since the external analysis is the same for both companies, it is sufficient to conduct the external analysis once. For the internal analysis, it is important to reflect on the differences between the two companies.
It is very important that you draw insights from your analyses. Conducting the analyses is not the end goal, but rather, analysis is a means by which you reach your conclusions.
References: All sources must be acknowledged in the reference list and cited in the report, as applicable. Please use APA Style (7th ed.).
Organization: Organize your assignment into the sections that apply to this assignment, as outlined below:
• Executive Summary
• Organization Overview
• External Analysis
• Internal Analysis
Instructions
For both pedagogical and evaluative purposes, organize your assignments into the sections described in the marking rubric. In each section, the maximum score you can get is 20. Your assignment mark is not the simple sum of these scores. Instead, each section is weighted according to its value to the specific assignment; this weighting changes from one assignment to the next. Not all sections are required in each assignment.
Consider the weighting of each section when you prepare your assignments. The weighting should dictate the volume of response you devote to each section. Allocate your attention to the sections accordingly.
The table below shows the weighting for each section and the total word limit for each assignment.
Sections Assignment 1
Executive Summary 5%
Organization(s) Overview 10%
External Analysis 30%
Internal Analysis 40%
Strategic Action Reflection N/A
Strategy Proposal N/A
Strategy Implementation N/A
Presentation 10%

Coursework Sample Content Preview:

Assignment 1: Strategy Context
Industry: Automotive
Company 1: Toyota Motors Corporation
Company 2: Honda Motor Co Ltd
Author’s Name
The Institutional Affiliation
Course Number and Name
Instructor Name
Assignment Due Date
Executive Summary
Toyota and Honda are the two Japanese giants in the global automotive industry. Toyota specializes in innovating products and production methods using its corporate philosophies. However, Honda focuses on diversified innovation and expand product portfolio to mitigate risks. The external environment indicates that the two companies experience sustainability challenges. Toyota is accused of Greenwashing practices. However, Honda is more influenced by supply chain constraints. The internal analysis indicates that Toyota is more agile, innovative, and cost-effective than Honda. However, Toyota is questioned for using obsolete products to mitigate production costs during the pandemic. However, the company dominates Honda through R&D investments and creating Woven City to test new technologies designed for modern vehicles. Both brands must overcome operational weaknesses in the long run to prevent competitive tendencies posed by American and German automotive manufacturers.
Organization Overview
Strategic management is a significant topic for organizations operating in a diverse and competitive business environment. Strategic management allows organizations to improve efficiency levels, offer unique value propositions (USPs), and build sustainable relationships with stakeholders (Hill et al., 2019). This paper will compare and examine the internal and external environments of two automotive giants, namely Toyota Motors Corporation (Toyota) and Honda Motor Co Ltd (Honda), to determine core influences on strategies.
Toyota is a Japanese automotive company founded by Sakichi Toyoda in 1986. Toyota integrates the ‘Customer First’ philosophy in business decisions to establish a brand reputation. The company formed various partnerships and strategic collaborations over the decades to create a sustainable Global Value Chain (GVC). Toyota’s strong GVC network provides a unique value to customers in products and services. The company’s vision is to ‘Create Mobility for All’ while navigating its operational roadmap during each fiscal period (Toyota Motors, 2023). Toyota designs manufactures, and sells motor vehicles and spare parts. The company operates in a divisional structure: automotive, financial, and services. The automotive division designs, manufactures, assembles, and sells cars, minivans, trucks, and other spare parts. Toyota is the first automotive brand to introduce intelligent transport systems in vehicles (Forbes, 2023).
Honda is a primary competitor of Toyota in the global automotive sector. Honda has more than 204k employees worldwide, deployed to achieve the company’s vision. Like Toyota, Honda manufactures vehicles, trucks, spare parts, and automotive accessories. However, Honda has a broader product portfolio compared to Toyota since the company manufactures motorcycles and home equipment to achieve product diversity. Honda secures a 16.2% revenue contribution, making the second-largest market share in th...
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