Strategic Management Management Coursework Essay Research

You need to write two pages of external analysis for Canadian Tire Corporation (see CTC3 pdf for more detail) by using Strategy Canvas tool. Please make sure to identify the difference between Strategy Canvas & Strategy Groups Map before you start.
You can write several paragraphs. Not necessary to write in essay format.

Canadian Tire Corporation – Community & Partnerships Canadian Tire Corporation (CTC) is one of Canada’s most admired and trusted companies. With worldclass owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to excite and serve Canadian customers from coast-to-coast. We are connected to communities, big and small, from coast-to-coast, offering products and services that reflect the diverse nature of every one of them. From sports to outdoors, automobiles to homes, we know and understand life in Canada like no other retailer can. • Canadian Tire: As one of the most trusted and iconic Canadian brands, customers have been shopping with us for over 95 years because we provide them with the most relevant assortment and exclusive products they need for life in Canada. With over 500 retail locations, and leading the way in Automotive, Playing, Fixing, Seasonal and Living categories, we are Canada’s Store. • SportChek: Sharing Canadian's passion for sport and the outdoors, SportChek is proud to be the country's largest sports retailer. Our belief in the importance of living healthy, active lives is backed by dedicated sales representatives with a deep understanding and commitment to sport. With a vast assortment of apparel and equipment, and the very best athletic brands in the world, we strive to help athletes and enthusiasts of all levels succeed. • Mark’s: Whether on the job or out on the town, since 1977 Mark’s has provided Canadians with a wide selection of products known for comfort, durability, value and innovation. From its roots as Canada’s leading industrial apparel retailer, Mark’s has expanded into one of the top stores for casual apparel and footwear. With over 380 stores, including L’Equipeur in Quebec, Mark’s is there to give you the confidence to look and feel your best for everyday life in Canada. Community & Partnerships The Canadian Tire family of companies are your proud neighbours, dedicated to helping you enjoy life in Canada. Our broad reach spans nationwide - 1,700 stores strong - which allows us to work directly with local communities on remarkable achievements. A shared service within CTC Marketing, the Community and Partnerships team works across the enterprise to bring sport, Jumpstart and other community initiatives to life through omni-channel campaigns that resonate in the hearts and minds of our customers. We believe that sport has the power to unite families, communities and the nation as a whole which is why we partner with many of Canada’s most influential sports organizations and athletes and work closely with our charity, Canadian Tire Jumpstart to promote healthy and active living among all Canadians. Learn more about Canadian Tire Corporation’s investment in sport and communities: https://corp.canadiantire.ca/English/community/default.aspx 3. Sustainable Sport Products (Canadian Tire Retail) – CTC3 Background: • The product lifecycle of sports equipment and accessories among youth often have a shorter life cycle then their adult equivalents, resulting in premature disposal of products that result in increased waste • High performance sports equipment is often manufactured from virgin materials • Sport products are often discarded when they are not needed anymore or are broken. However, a broken hockey stick can often be refurbished as a sledge hockey stick. Soccer balls with a puncture might be refurbished into a different product. • Sustainability is a key concern for CTC and at Canadian Tire. It is important for the organization to continue to evolve to meet the conscientious needs of our customers while working towards meeting global sustainability goals. Problem: MAKING SPORT ACCESSORIES AND EQUIPMENT SUSTAINABLE As retailers exert more pressure on manufacturers to develop more sustainable products, what environmentally friendly sport products should Canadian Tire Retail (CTR) consider adding to its assortment? What else can CTR do to help increase the lifespan of sports equipment, specifically youth sports equipment? Please ensure that your research includes an international scan of sustainable sport products (and relevant programs) available in other markets to inform your strategy and assortment recommendations.