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Management
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English (U.S.)
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Topic:

Research and Development: Bobbles and Lace

Coursework Instructions:

Project Company: Bobbles and Lace
Group of Researches and development: SALES
Overall Challenge: Lindsay Rando, CEO of Bobbles and Lace (B&L), has a thriving fashion business in New England that she has grown organically. She would like to increase growth significantly and would like you to help them grow this business. Students will focus from 4 perspectives (each perspective is a different group) culminating in a final presentation and report for the client. Use both primary and secondary research to answer these questions. Present the research as well as a recommended way forward.
Assignment Instructions:
- Total of 8 researches: Write summaries and key points of each source about the “Research Questions” (attached)
- Follow the sample researches deliverables format also reading the rubric carefully.
- Please have at least three researches from the school library databases. User name and password will require for off-campus log-in.
- Have all the articles that have accessed store in PDFs

Coursework Sample Content Preview:

RESEARCH DELIVERABLE
Name
Course
Research Question
How can Bobbles and Lace increase their sales in the fashion business so as to promote the growth of their business?
Research Categories
Customer satisfaction
Supply Chains
Pricing Decisions
Marketing
Customer Needs
Sales/Supply Channel
Sales Metrics
Market Indicators
Researches
Research Category: Customer Satisfaction

Summary of Research: The article is a research on the Profitable Wheel of Customer Satisfaction.

Key Findings:
* Customer satisfaction promotes sales.
* Customer satisfaction equals customer retention.
* Customer retention is key in profitable of a business.
* It costs a lot in acquiring of new customers

Relation of points to my case: To promote sales, it is necessary to enhance customer satisfaction.

Citation and URL: Handbook of Research on Promotional Strategies and Customer Influence
/Handbook-Research-on-Promotional-Strategies-Consumer-Influence-Service-Sector-Upendra-Singh-Panwar/9781522501435

Research Category: Supply Chain Management

Summary of Research: The research focuses on how a company can plan collaboratively with the supply teams to meet consumer satisfaction.

Key Findings:
* A management model is key.
* Collaboration between supply and manufacturer enhances consumer feedback

Relation of points to my case: When the manufacturer and supplier work together, it promotes production that befits the needs and wants of consumers.

Citation and URL: Emilio S. et al. (2009). Handbook of Research on Machine Learning Applications and Trends: Algorithms, Methods and Techniques – Volume 1 https://dl.acm.org/citation.cfm?id=1803899

Research Category: Pricing Decisions

Summary of Research: The research focuses on how companies can reach pricing decisions in a way that is suitable both for their profits and the customers.

Key Findings:
* Pricing is essential in making of sales

Relation of points to my case: To increase sales, the company needs to develop a method through which they can acquire information on the market before deciding on how the prices will be decided.

Citation and URL: Emilio S. et al. (2009) Handbook of Research on Machine Learning Applications and Trends: Algorithms, Methods and Techniques Volume 2. -global.com/book/handbook-research-machine-learning-applications/486

Research Category: Marketing

Summary of Research: The research focuses on how companies can devel...
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