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Kingfisher plc Home Improvements in Greece - Global Business Practice

Coursework Instructions:

Global business practice

Module Number :   

Module Title : Global Business Practice

Before submitting assignments, you should check through it to ensure that:

  • all material identified as originally from a previously published source has been properly attributed by the inclusion of an appropriate citation in the text;
  • direct quotations are marked as such (using “quotation marks” at the beginning and end of the selected text), and
  • full details of the reference citations have been included in the list of references (in Harvard format) 

NOTE 

Coursework received late, without valid reason, will be regarded as a non-submission (NS) and one of your assessment opportunities will be lost 

If the word count of an assessment is considered critical, then this will be reflected in the assessment criteria for that assessment together with any consequent penalties.

The University operates a Fit to Sit Policy which means that if you undertake an assessment then you are declaring yourself well enough to do so.

Instructions

Global Business Practice Assessment Coursework First Diet, 2020/21

You are required to produce a typed document (in your own words) of a specified 3,000 word length. Note that the word count excludes: the title page; contents page; executive summary; reference list; and no more than six pages of relevant appendices. See the Submission Requirements Section later in this document for further explanation of the word count requirements. Your report should apply relevant theory, models, frameworks, issues and management vocabulary and draw upon your own secondary and tertiary research. Throughout this assignment, students should demonstrate their skills, knowledge and expertise in applying sound principles. Please refer in particular to Tables 1 and 2 and Appendix 1 in this document. The assignment is to be written in the format of a single Report and must address the requirements of the following assignment brief.

Assignment Brief

This is a portfolio assignment with each student producing a single final report which incorporates appropriate responses to a series of specified tasks. 

Scenario for the Assignment Brief 

You are a consultant who has been asked by the Board of the firm* to consider engaging with a target country* in order to extend its market (IMPORTANT: see Table 1 for the constrained choice which you have regarding this). Your task is to apply relevant analytical frameworks from the module content to evaluate conditions prevalent in the target country and, using the firm’s statements on its global business practice (this may incorporate, for example: their mission statement; codes of conduct; ethical statements; environmental standards; corporate social responsibility practices; and other salient policies) to identify any major issues or challenges which could affect the firm’s engagement (and choices of activities) with the target country.   Consequently you will then have to propose (and justify) a preferred option for engaging with the target country and consider the consequences for management.

 *  Using Table 1, each student will select ONE option to write about. Each option comprises a FIRM and a TARGET COUNTRY [some URLs are given to get you started on your information gathering]

Table 1: Options for the focus of the assignment, CHOOSE ONE OPTION ONLY

Option 1: Kingfisher plc [home improvements] in Greece https://www.kingfisher.com/en/who-we-are.html https://globaledge.msu.edu/countries/greece

Option 2: Aldi Einkauf GmbH & Co. oHG [supermarkets] in South Korea https://www.aldi.co.uk/corporate-information https://globaledge.msu.edu/countries/south-korea

Option 3: Bunzl plc [business-to-business distribution] in South Africa https://www.bunzl.com/about/key-facts.aspx https://globaledge.msu.edu/countries/south-africa


The required elements and structure of the portfolio are set out in Table 2. 

Table 2: Assignment Brief and Required Elements

Item

Element

Comments

Anticipated Indicative

Element Included or

 

 

 

Weighting/

Excluded in

 

 

 

Award of

the specified

 

 

 

proportion of marks

word count

1

Title page

Must include:

  1. The title of your selected option as given in Table 1.
  2. Word Count of main body (Items 4 to 10 inclusive).

 

Excluded

2

Executive Summary

An overview of FINDINGS from

the entire report. Note: must not exceed 450 words

5%

Excluded

3

Contents page

Must include Page Numbers and section headings and

subheadings.

 

Excluded

4

Introduction

Identification of the organisation’s firm specific advantages.

(NOTE – do NOT use SWOT)

5%

Included

5

Political Economy of the target country

Identify key themes with particular emphasis on the consequences for the

sector/industry of the firm. (NOTE – do NOT use PESTEL).

20%

Included

6

Location Advantage of the target country

With reference to the sector/industry of the firm, apply all six elements of the Porter National Diamond Framework to

the target country.

20%

Included

 

7

Global business practice

Analyse and summarise the firm’s

key issues and statements on its global business practice.

10%

Included

8

Market Entry

On the basis of your analysis, state the preferred market engagement strategy and provide

a justification of your decision.

10%

Included

9

Modes of operation

Based on your market engagement decision, identify potential implementation and post-entry issues in ONE of the following three fields of international management:

  • Operations/Production
  • Marketing
  • Human Resources

10%

Included

10

Conclusions

Write conclusions which synthesise and integrate issues, reaching a conclusion on the extent to which the firm’s global business practice will be

comfortably aligned (or challenged) in the target country.

20%

Included

11

Reference List

Supply a full reference list in accepted Harvard format.

 

Excluded

12

Appendices

Supply relevant and properly acknowledged supporting information. Note: These will not be assessed.

 

Excluded (but limited to a maximum of 6

pages)

Submission Requirements

Students are required to make themselves familiar with the University policies on Academic Misconduct and Plagiarism. These are available in Academic Regulations and also via the Library website. 

Assessment

Latest Submission Time/Date

Specified

Word Count

Indicative Module

“Weighting”

Learning Outcomes

Coursework

1300 hours

20 April 2021

3,000*

100%

1, 2, 3, 4


*  Word count is part of the assessment criteria. This figure is subject to + 10% of the specified word count (See Note 1 below for consequent penalties for failure to comply). Therefore the specified elements which are included in the word count must total no more than 3300 words.

 NOTE 

1.   As part of the assessment criteria for this assignment there is a penalty for deviating substantially from the word count or for poor spelling and grammar (deduction of up to 1 grade point from final grade for poor spelling and grammar and deduction of 1 grade point for deviations in excess of +10% of the specified word count).

2.    See Appendix 1 for the format of feedback. Appendix 1 comprises the RUBRIC that will be used to give feedback on your performance in the assessment and sets out the main academic assessment criteria for the assignment. The normal anticipated date for feedback to be made available to students is 20 working days following the published submission date.

Coursework Sample Content Preview:

Kingfisher Plc (home improvements) in Greece
[By:]
[Presented To:]
[Name of Institution:]
[Date]
Contents TOC \o "1-3" \h \z \u Executive Summary PAGEREF _Toc69497134 \h 3Introduction: Organization firm specific advantages PAGEREF _Toc69497135 \h 4Political Economy of Greece PAGEREF _Toc69497136 \h 5Locational advantage of Greece: Porter National Diamond Framework PAGEREF _Toc69497137 \h 7Global Business Practice PAGEREF _Toc69497138 \h 9Market Entry PAGEREF _Toc69497139 \h 11Modes of Operation PAGEREF _Toc69497140 \h 12Conclusion PAGEREF _Toc69497141 \h 13Bibliography PAGEREF _Toc69497142 \h 15Appendix PAGEREF _Toc69497143 \h 16
Executive Summary
According to Kingfisher Plc (2021) website information, the firm is an international home improvement company with a range of over 1380 stores and a team of over 80,000 people. It has a presence in eight countries in Europe operating under retail banners. It provides home improvement services to customers and trade professionals at the stores and on e-commerce platforms. Before venturing into the Greece market, the firm needs to conduct a comprehensive analysis of the operating environment in the country so that they can formulate an effective strategy for success in the Greece subsidiary.
This report aims to conduct an all-round analysis on KingFisher plc and the viability of starting up in the new target market, Greece. It analyzes the firm-specific and country-specific factors that need to be considered for decision making. The report also gives an overview of global business practice, how Kingfisher fits in this practice and how the practices can be implemented in the new market. In the report, a thorough assessment of KingFisher plc's factors would need to assess before engaging in business in Greece was conducted. The advantages of investing in Greece outweighed the disadvantages, and this makes the proposition viable.
Through the proposed global practice strategies, the report has come up with solutions/strategies that may be adopted and implemented to make it possible for Kingfisher to execute their plan of setting up in Greece seamlessly. This report concludes that a company needs to mainly focus on country-specific factors that may affect their goal to set up in new markets. Different countries have different laws and regulations, government policies, economic factors that could either favour or affect business operations.
In this case, the choice of Greece as the target market is concluded as viable as the laws and regulations are lenient on foreign investors. The country's economic conditions are significantly developed, and advanced economically would work well for Kingfisher plc.
Introduction: Organization firm-specific advantages
Brand Reach: Kingfisher plc operates in 8 countries within Europe and with several retail stores, including B&Q, Castorama, Brico Depot, Screwfix, TradePoint and Koçtaş 80,000 employees (Kingfisher, 2021). That creates a suitable footprint for the company as they are easily accessible at the local retail stores. The company can offer products and services to customers and trade professionals, who can access services physically at the stores and through e-commerce channels.
Innovative capabilities: Kingf...
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