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Pages:
1 page/β275 words
Sources:
2 Sources
Style:
APA
Subject:
Management
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.18
Topic:
Aspects of Successful Project Launches: PepsiCo's Evolve Brand
Coursework Instructions:
Conduct research online to locate a significant project launch that was a success. Discuss three specific aspects of the launch that contributed to its success. Include a link to the research. In replies to peers, discuss commonalities you can see between successful projects and indicate why you think these factors are significant to project success, regardless of what is being launched.
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Coursework Sample Content Preview:
Successful Project Launch
Your Name
Department of ABC, University – Whitewater
ABC 101: Course Name
Professor (or Dr.) Firstname Lastname
Date
Successful Project Launch
In 2021, PepsiCo relaunched its Evolve brand of active nutrition products. The products were first launched in 2013 by CytoSport, but since PepsiCo acquired this company in 2019, a relaunch was necessary, especially for women interested in sports and fitness (Nunes, 2021). The relaunch consisted of plant-based shakes, formulated bars, and reformulated powders. Several success factors made this relaunch a success despite the global recovery in the economy.
The first success factor is the company's unique positioning that connects the brand to the outdoors. The redesigned packaging inspired by Big Bend National Park, Rocky Mountain National Park, and Glacier National Park highlights the organization's environmental considerations, which is a critical factor for the modern environmental-conscious consumer. The second success factor was the organization's global reach meaning that millions of people worldwide witnessed the success...
Your Name
Department of ABC, University – Whitewater
ABC 101: Course Name
Professor (or Dr.) Firstname Lastname
Date
Successful Project Launch
In 2021, PepsiCo relaunched its Evolve brand of active nutrition products. The products were first launched in 2013 by CytoSport, but since PepsiCo acquired this company in 2019, a relaunch was necessary, especially for women interested in sports and fitness (Nunes, 2021). The relaunch consisted of plant-based shakes, formulated bars, and reformulated powders. Several success factors made this relaunch a success despite the global recovery in the economy.
The first success factor is the company's unique positioning that connects the brand to the outdoors. The redesigned packaging inspired by Big Bend National Park, Rocky Mountain National Park, and Glacier National Park highlights the organization's environmental considerations, which is a critical factor for the modern environmental-conscious consumer. The second success factor was the organization's global reach meaning that millions of people worldwide witnessed the success...
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