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Management
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Coursework
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English (U.S.)
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Topic:

Strategic Key Performance Indicators (KPIs) for Triple Bottom Line

Coursework Instructions:

In this project, you will demonstrate your mastery of the following competency:
Determine the impact of proposed strategic decisions across departments
Scenario
You work for a global health and beauty company that has decided to move to a strategic focus on the triple bottom line (TBL). TBL means it will measure its success based on people, planet, and profit rather than profit alone. This strategic decision is based on a desire to be true to the company’s mission and vision and because engaging in corporate social responsibility (CSR) will make the company more successful.
The company objective is to transition from its current business model to CSR and TBL in three years. If the company successfully makes this transition, it would be the first in its industry to do so. This would create a first-mover advantage. As part of the TBL focus, the company CEO has asked each departmental manager to conduct a SWOT analysis of how transitioning to TBL will affect their departments.
You work in a rewards/membership product line that offers discounts, special services, and other benefits to customers for maintaining a fee-based membership in the company’s membership rewards program. Now that the CEO has collected the SWOT analyses from all company departments, she has asked you to focus on how the TBL project will impact two cross-functional departments for your product line: marketing and sales.
To allow you to do the analysis she requires, your CEO has provided you with the following documents:
Her letter outlining the company’s commitment to CSR and its plans for using TBL
The company’s vision, mission, and values statements
The company’s triple bottom line strategies document
Two SWOT analyses: one for marketing, one for sales
The CEO wants you to use this information to create key performance indicators (KPIs) to measure your product line’s progress on meeting the company’s CSR goals.
Directions
Your CEO has requested that you develop a memo that outlines the strategic KPIs for TBL in sales and marketing. She has asked that each of the following tasks be clearly communicated in the memo, and that they be addressed in the order given.
Develop one strategic question for each element of TBL: people, planet, and profit. These questions should give insights on how to measure the sales and marketing departments’ success in achieving the company’s goals. As you develop your strategic questions, follow these guidelines:
Consider how each question relates to your interpretation of the provided SWOT analyses.
Consider how each question will help achieve the CSR goals outlined in the CEO’s letter.
For your strategic questions, identify key performance indicators (KPIs) of successful strategy development and implementation.
Identify at least one KPI for each strategic question you provided.
Explain how the KPIs will be measured.
How will your KPIs help the company achieve its goals?
Identify functional considerations related to TBL.
How does the interconnectedness of the sales and marketing departments impact the measurement of TBL?
This memo will be shared with your CEO and other stakeholders. So, please check the memo for spelling and grammar.
What to Submit
To complete this project, you must submit the following Word Document:
A KPI Strategy Memo
In a Word document, use double-spacing, 12-point Times New Roman font, and one-inch margins. This assignment should be no more than 6 pages in length and should include references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.
Supporting Materials
Document: CSR Initiative Letter
This document is a letter from the CEO.
Document: Vision, Mission, and Values Statements
This document contains the vision, mission, and values statements referenced in the CSR initiative letter.
Document: Triple Bottom Line Strategies
This is a document outlining the key strategies to help the organization move to a triple bottom line model.
Document: SWOT Analyses From Sales and Marketing
This document contains a combined SWOT analysis from the two departments.
Project One Rubric
Criteria Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
One Strategic Question Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Develops one strategic question for each element of TBL to measure its success Shows progress toward proficiency, but with errors or omissions; areas for improvement may include developing one strategic question for any one element of TBL Does not attempt criterion 20
One KPI Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Identifies one KPI of successful strategy development and implementation for each strategic question Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying components of a KPI Does not attempt criterion 20
KPI Measurement Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Explains how KPIs will be measured Shows progress toward proficiency, but with errors or omissions; areas for improvement may include explaining the need for developing KPIs Does not attempt criterion 20
Functional Considerations Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Identifies functional considerations related to TBL Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying functional considerations of any one department related to TBL Does not attempt criterion 20
Articulation of Response Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas 20
Total: 100%

Coursework Sample Content Preview:

Applying Strategic and Operational Thinking
Student Name
Institutional Affiliation
Date
Applying Strategic and Operational Thinking
To: The CEO
From: Sales and Marketing Manager
Date: 31-05-2021
Subject: Strategic KPIs for TBL
From: <>
Dear Madam,
This memo is prepared as requested on how the Triple Bottom Line (TBL) project will impact sales and marketing. In your letter, you outlined the company's commitment to its corporate social responsibility (CSR) and the plans to use TBL. The memo addresses the company's strategic key performance indicators (KPIs) to measure the progress on attaining the outlined CSR goals. The following three strategic questions will be critical in determining how to measure the sales and marketing success in achieving the company's objectives.
1 Has the company employed proper measures to promote a conducive working environment for all employees? (People)
Our employees are the most critical asset we have. Without then, we are unable to undertake business. All the staff members are responsible for working towards attaining the goals and objectives of the company. We have entrusted our clients to the employees, meaning that they influence some of our customer relationships. Because of the inputs of employees, the company has managed to continue making its impact on society. Our employees deserve a good working environment, where they can use their talents and skills well. A toxic culture will spread negative energy beyond the company into the community where we operate. The brand we have built over the years will be trashed, and our business will be known as a toxic workplace, which will discourage top talented employees from joining us. Consequently, providing a conducive working environment is critical not only to the organization but also to society. The following KPIs will be used to determine whether or not the changes we have made provide a better environment for the workers.
* Employee turnover. This metric will determine the rate at which the company is losing talent over time. If the turnover is more than the company would wish, then this will be an indicator that there is a problem that needs immediate attention. A higher turnover rate will indicate that the company culture is not conducive for the workers. Hence, talented employees will prefer to look for opportunities elsewhere since they cannot operate well. In other words, staff members who are not happy will leave to find another organization to be happy. We have to monitor the tenure of workers who quit. If we are losing "A players" who have been with us for a long time, we have to securitize our organizational culture. We may also need to review the employment packages to ensure that workers are getting proper remuneration. Further, we could undertake training sessions for the managers to ensure that they are managing effectively. An employee turnover rate of less than 15% will be our target.
* Internal promotions vs. external hires. The KPI will determine how many employees can be considered for new opportunities within the company instead of hiring outside. The TBL project will be successful where there are more internal promotions as opposed to external hires. Internal promotions are essen...
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