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Literature & Language
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The Persuaders Assignment: What In The Persuaders Surprised You?

Coursework Instructions:

There will be two website I gave you and maybe the answer will be based on two website. 
https://www(dot)nytimes(dot)com/2015/11/15/opinion/sunday/the-key-to-political-persuasion.html
http://www(dot)pbs(dot)org/wgbh/pages/frontline/shows/persuaders/
Question: 
1.What in "The Persuaders" surprised you?
2. In your view, what difference does it make to know that people today see much more advertising in their daily lives than people 20 or 30 years ago?
3. What kinds of information would you be willing to share about yourself or your family in order to: enter a contest? Get a discount? Get a phone? Use a credit card? Would you be willing to reveal your name, address and phone number? What music you listen to or your favorite snacks? How much your parents earn? What medications people in your family take?
What kinds of information would you want to keep private and why?
4. In "The Persuaders," marketer Kevin Roberts uses the term "lovemarks" to identify brands to which people are loyal even when devotion is not logical. Are there brands (or music) to which you are devoted?
9. Advertising executive Douglas Atkins argues that purchasing branded merchandise now provides that same sense of belonging that was once provided by community institutions like schools, churches, civic groups, or fraternal orders.
What provides you with a sense of belonging or identity?
What role, if any, does marketing play in what you identify with or where you hang out the most?
10. Rushkoff says that political strategist Frank Luntz" has built his career on a simple idea: It doesn't matter what you want to tell the public, it's about what they want to hear." Do you think the phrases that Luntz develops to "sell" political positions help clarify the issues or mislead voters?
Remember that "Frank Luntz doesn't do issues, he does language around issues. He figures out what words will best sell an issue and he polls them and he tests them and he focus groups them and he comes up, issue by issue, with how to talk about it and how not to talk about it."
11-13. Two phrases that Luntz introduced into debates over U.S. policies included “global warming” became “climate change” and he tried to get the “estate tax” changed to the “death tax”.
Is the phrase truthful or does it mask the content of the policy?
Which target audiences are likely to see the phrase as accurate?
Which target audiences are likely to see the phrase as misleading?
15. In the Key to Political Persuasion, did you think the adjustment in language to reflect the values of the audience was ethical or misleading? Why?
15. Give an example of someone who persuaded you to think or behave differently than you had in the past.

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Introduction
Persuasion is a great tool of driving political agendas and business sales. It has been mainly adopted by politicians and marketers who use all the means to get what they want. In business, marketers persuade customers by explaining to them, the importance of the product to their own value. In politics, politicians always re-arrange words just to meet the expectation of the voter. This essay seeks to explain the persuasion concept in business and politics.
Discussion
The most surprising thing about the art of persuasion is that politicians and sales marketers will do anything to win the attention of customers and voters. They are willing to take an extra mile to achieve emotional connection with customers and voters. Nowadays, advertising billboards are located after every few meters along the streets. There are writings in the sky and advertising ads have been installed in urinals and bathrooms. This is a different phenomenon compared to 20 or 30 year years ago. However, this is a sign indicating that politicians and sales people know that, success is only achieved by the utmost participation of the public.
In any contest, it is important to talk about the moral values or problems that you share with the audience. This is through making positive arguments, about what they care about. This shows that one values his/her audience and may results to gaining of marks. However, one should not talk about irrelevant personal information, such as telephone number or where he/she leaves, unless it is of benefit to the course.
One of the major im...
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