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2 pages/β‰ˆ550 words
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APA
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Literature & Language
Type:
Coursework
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English (U.S.)
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Topic:

Lifestyle Change: Nutrition and Dietary Changes Coursework

Coursework Instructions:

1. Each student will identify a lifestyle change that is to begin this semester.
2. He/she will write a 600 word, double-spaced typed paper that MUST include these headings:
a. Why the change is needed (personal reasons and facts from references)
b. What are your personal challenges in accomplishing this change
c. How the change will be accomplished
d. How the change will be assessed (graphs, journals, records etc)
3. Two references are required for this project (use APA format).
4. Always check grammar and use spell check!

 

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Task:

  • Write the Campaign Theme part of a creative brief for an ad campaign or music video
  • Worth 5% of final grade.

Goal:

  • Learn how to deconstruct and or reverse architect a creative brief.
    • In other words, the creative brief that you’re about to write would have been given to a creative team who in turn developed the concept for the ad campaign or video.

Instructions:

  • Find an ad campaign or music video that resonates with you.
    • Try to find one that tells a simple story, in a simple way.
    • English is preferred but choose a something that is resonates with you.
      • Please provide a translation of the copy or lyrics.
  • Complete the Submission Requirements below in a Word file.
  • You are not permitted to write a creative brief for campaigns/videos reviewed in class.

Submission Requirements:

  1. Provide a link to an image of the ad campaign or to the music video
  • You may continue to use the same ad or video that you submitted previously or select something new.
  1. Please respond to the following questions:
  • Campaign Theme
    • What is the creative idea theme behind this ad/video?  
    • Appeal Technique(s)
      • What would you say is the primary/most dominant appeal in this ad/video? Provide evidence.
      • What would you say is the secondary appeal in this campaign/video? Provide evidence.
    • Creative Tactic(s)
      • What would you say is the primary/most dominant Execution Tactical Technique? Provide evidence
      • Do you think the chosen technique will appeal to the target audience? Why or Why not?
    • What’s required/mandatories/executional considerations?
      • What elements in the campaign/video do you think were mandated by the client?

 

Marking Scheme:

  • See the Assignment folder in Blackboard for the grading Rubric.

 

 

Coursework Sample Content Preview:

Lifestyle Change: Nutrition and Dietary Changes
Name of Student
Institution Affiliation
Lifestyle Change: Nutrition and Dietary Changes
* Why the change is needed 
As far as the change in lifestyle goes, I have concluded that I need nutrition and dietary changes. A need for better health necessitates the choice for nutrition and dietary changes. By adopting healthier lifestyle changes that incorporate taking healthy foods in their quality amounts as well as engaging in constant physical exercises is likely to reduce chances of contracting severe body problems such as obesity, hypertension, and diabetes (Miller, 2017). Apart from reducing health problems, shifting to healthy eating will improve my body energy, help me maintain healthy body weight and improve my overall health status.
The reduction of health risks in the body is made possible by reducing the level of cholesterol uptake. The nutritional and dietary intervention will target reduction in consumption of saturated fats, dietary cholesterol while moderately increasing the intake of polyunsaturated fat that increases energy in the body without necessarily inducing weight gain (Dolecek, Stamler, Caggiula, Tillotson, & Buzzard, 1997). Nutrition and dietary changes will also help me boost my self-esteem and increase pride in myself.
* What are your personal challenges in accomplishing this change
As the adage goes, old habits die hard. Adopting new eating habits is likely to be challenging. It usually is difficult to change deeply entrenched behaviors. Some of the challenges am likely to encounter include eating foods that I am not used to, eating foods that I dislike, eating less of foods I like, although healthy. Additionally, I am more likely to eat food prepared at home limiting my choices of buying foods from outside. Adopting new nutrition and dietary changes may require a change in the amount of food intake as well as adjusting my food intake frequency.
The new nutrition and dietary pattern may be challenging to adopt at first before I get used to it. Eating less than I usual may prompt me to return to my old dietary habits of eating ready, less-healthy foods. Eating healthy foods will require buying different types of foods that may also add addi...
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