Emotional Appeal Summary

Discussion Question 8-Emotional Appeal
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Emotional Appeal
Emotional Appeal is the process through which a speaker will pursue the opponent's emotional reaction to win the argument. It is a common form of communication that entails using specific words to win the audience's emotional reaction. For example, using words such as religion, God, and other terms that trigger emotions. Persuasive speaking entails argument, and it can be about any topic, for instance, politics and health (Lumen, n.d).
The Role of Emotional Appeal in Persuasive Speaking
Emotional appeals significantly impact the audience, and debaters must understand triggering emotions (Lumen, n.d). The debate on the covid-19 is going out of hand, and the only way to solve the problem is by strict quarantine protocols and administering vaccines. To ensure the objective is achieved, the involved parties have to use emotional appeals to make the audience frigh...