The SWOT Analysis: Opportunities for Healthcare Organizations (CVS MinuteClinic)

Corporate leaders use SWOT analysis to assess its internal (strengths and weaknesses) and external (opportunities and threats) environments (See Chapter 3 of your text for a description of a SWOT Analysis). This analysis is a very important aspect of strategic planning and so Iwould like to you gain some experience in doing one.

All health care organizations have various committees, teams, and group projects. Your group project in this course is the development of a SWOT Analysis for a publicly traded health care or human service organization. Having a group of individuals, often coming

from different perspectives, looking at the same task can be an enlightening and valuable activity.

Decisions_ are being made on this information. The higher the quality and the broader the d1vers1ty of that information usually leads to better decision-making. tt is for this reason that I am asking you to work as a group to conduct a more comprehensive SWOT analysis on your chosen company.

• For this particular project, each team will research a well-established health care organization {HCO). The selected HCO must be a publicly-traded corporation.

• The following instructions describe 1) how the group process will function,2) the content of the group project, and 3) the grading process.