Sign In
Not register? Register Now!
Essay Available:
Pages:
1 page/β‰ˆ275 words
Sources:
1 Source
Style:
APA
Subject:
Health, Medicine, Nursing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.18
Topic:

Strategy Map for Ajo Medical Center

Coursework Instructions:

Proposing Market Entry Strategies
You have just taken on a new role as a marketing manager for a new hospital in Ajo, Arizona. There is one other hospital in town, but it is 67.3 miles from the center of town, making it difficult for many residents to get to. The new hospital, Ajo Medical Center (AMC), will be much more accessible to a number of people who live further in town.
As you prepare to take on this role, watch the following article on branding and marketing. You will use the content of the article to consider how the practices of Moving Brands might be applied to the marketing strategy of Ajo Medical Center.
-https://blog(dot)paperturn(dot)com/blog/what-is-brand-branding-brand-identity#:~:text=A%20company%E2%80%99s%20effort%20to%20deliver%20customer%20satisfaction%2C%20relationship,works%20as%20a%20verb%2C%20which%20describes%20the%20%E2%80%98How%3F%E2%80%99.
Pay particular to attention to the health care organization described in the assignment. You will use this information to create a strategy map for the organization.
You can also see additional examples using the links below:
-https://www(dot)lucidchart(dot)com/blog/strategy-mapping-example
-https://www(dot)smartdraw(dot)com/strategy-map/
-https://www(dot)clearpointstrategy(dot)com/complete-strategy-map-template-examples/
Define Your Business with a Strategy Mapping Template.
Strategy Map.
A Complete Strategy Map Template (Including Examples). There are health care-specific strategy maps in the third and fourth examples on the page.
The strategy map you create will help prepare you for the assignment next week and will be the focus of what you will share in the discussion for this week.
Create a strategy map for the Ajo Medical Center as described in the discussion preparation this week.
For the discussion, share an image of your strategy map or a description of what you created and provide rationale for why you arranged the strategy map as you did. Discuss whether you found the process of creating a strategy map helpful. Why or why not? Is this something you will use in your role in health care? Explain why you will or will not use this process.
All the links are inserted, you'll just have to copy and paste them in the URL search bar.

Coursework Sample Content Preview:

Proposing New Entry Strategy
Student's Name
Institutional Details
Course Details
Instructor's Name
Date of Submission
Proposing New Entry Strategy
As the new marketing manager for Ajo Medical Center (AMC) in Arizona, creating a marketing strategy for promoting a new hospital in a town with only one other healthcare facility far from the town center would be challenging. To make AMC more accessible to residents, I have been tasked with developing a marketing strategy to help the hospital reach out to the community and build a strong brand image. To achieve this goal, I have studied the article on branding and marketing by Moving Brands and have developed a strategy map for the hospital.
The strategy map for AMC is designed to focus on the critical objectives of the hospital. These include providing quality healthcare services to the community, building a strong brand image, and improving financial sustainability. The map includes several strategic themes that support these objectives, such as patient-centered care, community outreach, employee engagement, and financial sustainability (Paperturn. 2018). To achieve these themes, I have identified specific initiatives and actions that c...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

πŸ‘€ Other Visitors are Viewing These APA Coursework Samples: