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Essay Available:
Pages:
1 page/β‰ˆ275 words
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No Sources
Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.18
Topic:

Primary and Secondary VALS Types

Coursework Instructions:

Your assignment is to discuss your results. You must do the following for full credit:
Include the results screen showing your primary and secondary VALS type. It will say, “Your primary VALS type is [one of the VALS types], and your secondary type is [one of the VALS types].”
Click on the name of both your primary and secondary VALS types. This will take you to a description of both types, which you will also need to include.
You can take a screen shot and paste your VALS types and descriptions into a word document or type them up yourselves.
Write up a BRIEF (1 paragraph) discussion about your VALS types. Do you think the primary and secondary VALS types are accurate descriptors of you at this point in your life? Are there other VALS types that you feel better represent you (you may want to read the descriptions of some of the other types to answer this)? Do you think your VALS types are stable or will they change as you get older?

Coursework Sample Content Preview:

IA3
Student’s Name
Institution
Course Number and Name
Instructor’s Name
Date
IA3
Results Screen
Description of Primary VALS Type: Innovators
Description of Secondary VALS Type: Experiencers
Discussion
I agree with the primary and secondary VALS types descriptors because they capture well what drives me. Both the primary and secondary VALS types summarize well my approach to life. There is no doubt that I belong to the innovators consumer group. Not only am I always taking up information, but I am also very open to experimenting with new stuff. If a new product is introduced in the market or an old one has added new features, I am always interested in trying them out. I am also skeptical of advertising because I think...
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