Nike implementation plan. Business & Marketing Coursework

Nike Implementation Plan
Student’s Name
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Nike Implementation Plan
Nike’s Brief Overview
Nike Inc. is a sportswear and other apparel that has grown to become one of the world's most renowned and established brands. Nike distributes its products not only domestically but also globally in different parts of the world. Nike is one of the largest apparel and shoe manufacturing companies in the world (Frisch, 2008). The firm is one of the international brands that have grown to have significant social influences in society. Since the company was established, it has become one of the most successful and admired companies with consumers from all parts of the world. The organization specializes in designing and manufacturing apparel and footwear, and it has also become renowned for accessory products (Frisch, 2008).
Objectives
Nike has to change several aspects to achieve all its goals and objectives in the future. Some of the identified objectives in which Nike is supposed to incorporate include: lower the prices of some of its products to encourage new customers to obtain new customers from competitors like Adidas, regularly analyze customers located outside the U.S., create products/services in accordance customer’s culture and shopping habits, and build loyalty for the Nike brand in emerging markets and new markets in parts like Africa and Asia as well as enhance environmental standards to reduce pollution of the environment.
Sale Events
Sales are essential in clearing out a store’s inventory and letting people try out the product in return, increasing company revenue, and new customers. Organizing sales should be made on days in which targeted consumers are not busy, mainly on holidays or special days. For example, over the years, e-commerce giant Alibaba has been able to generate a lot of revenues through holding sales events on special days (Pearce & Robinson, 2013).
Concentrated Growth
The second long term goal needed to be implemented into Nike is to concentrate on growth. The purpose of concentrated growth is to penetrate new markets by using resourcing and opportunities in the company’s favor for overall success. This strategy will allow Nike to "direct its resources to the profitable growth of [their products] in a dominant market, with a dominant technology" (Pearce & Robinson, 2013). Going off on what was explained, Nike needs to know the spending habits of customers in current and emerging markets.
Functional Tactics and Action Items: Nike should focus on the people who develop their functional tactics to ensure that each of those developed by the different units is efficient. Since the company has many departments, each unit manager should develop goals and objectives which his/her subordinates need to accomplish.
Milestones and Deadlines: one of Nike's significant milestones is to continue enhancing its sustainable innovation approach. In essence, since the 1990s, the approach has been essential for the company, and Nike should strive to continue using techniques that do not harm the environment (Childs & Jin, 2018). Another crucial milestone is customer interaction. Nike needs to ...