Lifestyle Segmentation Marketing Coursework Assignment

LIFESTYLE SEGMENTATION
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Institutional Affiliation:
Lifestyle Segmentation
Introduction
The hospitality and hotel industry caters for millions of travelers and customers each and every day, with each of them checking in with their own reservations and expectations. To meet these expectations, there is a need to ensure that the customers return. However, a great number of leisure and hotel operators are resorting to advanced analytics solutions with the primary objective of meeting the needs of their customers. This paper seeks to conduct a study on lifestyle segmentation.
Lifestyle Segmentation
Tourist’s travel and visit hotels for several reasons, with most of them in a position to spend hefty for their holidays. In this case, most hotels target the middle income earners aged between 18 and 30 years who travel for the love of nature, to seek to travel for the purpose of relaxation, and who have interest in water sports. These tourists additionally travel for rejuvenation and relaxation and fun activities.
Given this, it is essential to consider that the targeted segment of tourists are primarily impacted by factors such as brand, quality, trend, location, and atmosphere and the hotels environment in making their decisions. This clearly indicates that the tourist’s perceptions are influenced by their purchasing behaviors. Hotels engage in the gaming industry therefore own gambling rooms, resorts, entertainment segments, rooms, dining’s, conventional meeting facilities, and retail spaces to meet the demands of their guests. In this regard, diversified offering enables hotels in gaming sector to maintain their hotel occupancy rates in instance of seasonally slow leisure travel periods.
On the other hand, the gaming sector enhances the specialization of hospitality facilities capacity to specialize in the design, manufacturing, and marketing of network and entertainment equipment’s aimed at enhance the services delivered to customers. These assets are therefore considered as luxurious and beside only producing revenues for the companies, the companies may also generate proceeds through franchise agreements, management contracts, and vacation ownership programs. The organizations therefore remain in an efficient state in enhancing customer services.
Communication Strategy
At the center of an organization’s success is a well-developed and thought out measurable communication strategy. However, it is important to state that a hospitality facility’s communication plan has the potential of being a corporate jargon in the event that an organization fails to understand the needs of the organization. In this case, such organizations need to ensure that the goals of the company are communicated from top town, listened, and responded to, thus sett...