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4 pages/β‰ˆ1100 words
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Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
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Total cost:
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Topic:

Marketing Plan: Beats by Dr. Dre's Speaker

Coursework Instructions:

Your planning is now complete and the only remaining task is the creation of an implementation plan. This is, without doubt, the most critical phase of the planning process, as it is the gateway to actually generating profitable revenue.
Review your Week 2 though Week 7 submissions looking for information that either needs to be included in your implementation plan or is somehow relevant to your implementation plan. This information, along with other actions that are necessary to bringing your product/service to market, should be placed in the order in which they have to occur. For example, some of you are using retailers, so action item would have to be choosing and signing up the appropriate retailers, and this would have to occur before the action of shipping the product or running any advertisements you have planned.( My product is Beat by dre speaker}
A good message on marketing implementation can be found at the link below:
Lautenslager, Al. (Mar 27, 2005). Implementation: The key to effective marketing. Entrepreneur.
RUBRIC:
Marketing Plan Implementation
Marketing Plan Implementation
Criteria Ratings Pts
This criterion is linked to a Learning Outcome Implementation activities related to product development, packaging or improvements. What needs to be done and in what order?


14.0 pts
This criterion is linked to a Learning Outcome Implementation activities related to product positioning in relationship to competition. What needs to be done and in what order?


14.0 pts
This criterion is linked to a Learning Outcome Implementation activities related to promotion of the product, including digital strategies. What needs to be done and in what order?


14.0 pts
This criterion is linked to a Learning Outcome Implementation activities related to pricing the product. What needs to be done and in what order?


14.0 pts
This criterion is linked to a Learning Outcome Implementation activities related to distribution of the product. What needs to be done and in what order?


14.0 pts
This criterion is linked to a Learning Outcome Implementation activities related to market research and customer feedback. What needs to be done and in what order?


14.0 pts
This criterion is linked to a Learning Outcome Appropriate length and detail (anticipate 5-6 pages for implementation plan).


6.0 pts
Total Points: 90.0

Coursework Sample Content Preview:

Marketing Plan
Course
Name
Date
Marketing Plan
Executive summary; Beat by Dre speaker
Organizations continue to constantly improve their products and the electronic industry is a big player in technological innovations. Beat by Dre speaker has been innovated recently with a target for music lovers for easier portability as they can walk or travel listening to music anytime. This is a market niche that is targeted by Beat by Dre speakers. Market implementation is a wide field and there are several factors and validates some of the assumptions made in planning.
Prototyping Assessment
Validating the project begins by understanding de-risking factors for the project delivery. Prototyping is vital in venture assessment as it helps in assessing the projects by having simple experiments and tests (Lautenslager, 2005). Validation assesses the product demand and gives a clear backlog between the product and the business risks that affect project delivery. In the implementation process, strategic-centric validations including product prototyping are also crucial in resource estimation, budgeting, and schedule development. The following can be done in a prototyping assessment.
Validating The Demand Of The Product
As explained in the plan of the project, the demand for Beat by Dre speaker is high in the recent market. This is due to the diversification of its use; used in a computer as external speakers, can play radio, and most importantly used as portable Bluetooth speakers for music lovers. From both qualitative and quantitative data collected during the business model, it shows there is a big demand for the speakers both in the current and future market (Lautenslager, 2005). The challenge in the market is availing the product for customers at the right time and quantity. Therefore, from gauging the competitors, this venture has a good strategy that is likely to be successful in the market.
Backlog Prioritization
The backlog for this venture presents the clear area or activities in which it has specialized or focused on. Checking backlog prioritization is another way to check the validity of the project (Kreutzer, 2019). Forecasting the demand and supply in the market gives some priorities to focus on to attract a bigger share in the market and helping the venture to maintain in a good business line. This will be advantageous in the implementation process as it will reduce the previously projected timeline by 50%. For instance, Beat by Dre speakers is going to cut off some of the features by a third, increasing its quality for the paying customer.
Risk Analysis
During the prototyping assessment, the tests and experiments will help in detecting some potential risk in the business. This created risk awareness and provided some preventive measures towards it. For example, the business predicted involvement of competitors and government in the removal of features on the products hence it launched to strike a good relationship with the government and its competitors to avoid property right issues.
Generally, in order to assess the validity of prototyping products, this venture will use the holodeck model (Opresnik, 2018). The model is important as it stimulates the flow of products in the market while gene...
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