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Pages:
2 pages/≈550 words
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Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
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Topic:

Market Opportunities – Tesla (Business & Marketing Coursework)

Coursework Instructions:

1. Read Assignment:
a. Tesla 10-K 2019 - Read pages 1 – 13; Mgt Discussion & Analysis pages 39 – 40 & 49 - 51 See Attached. Note: Not necessary to read Energy Storage or Solar Energy which will significantly reduce the reading.
b. Morningstar Report Moat & Bulls Bears Sections – Ticker symbol “TSLA”– (Will need to be a Subscriber to access or via NYPL)
c. 10-K Financials Cash Flows page 69 & Balance Sheet page 65 See Attached
Note: Follow your intellectual curiosity, feel free to research via Google or other sources to enhance / support your analysis & takeaway. Also, have a healthy skepticism of data / support & challenge as appropriate
2. Questions:
a. As the Chief Marketing Officer of Tesla, what grade would you give yourself on how well positioned Tesla is going forward to take advantage of Market Opportunities? Apply the relevant frameworks. Note: Focus only on Tesla Automotive
o.Key Trends (KT)
o Customer Value Proposition (CVP) which is part of Positioning Brand Diff. (PBD)
o Business Value Chain (BVC)
o Competitor Advantage – MOAT
o Competitor Analysis – 5 Forces
o Competitive Advantage – SWOT
o Stakeholders (STAKE)
o Business model health & flexibility (BMH&F)
o Enablers of Growth (EOG)
p Market Entry & Channel Mgt (Channel)
b. What is your Long Term Prize?
c. What is the importance of the entry into China? What are the key factors to consider in International Markets? What are the differences in the Channel Framework (Market Entry & Channel Mgt) for China vs.U.S.?
d. “Connect the Dots”: How would you approach your Strategy Options? Why?

Coursework Sample Content Preview:

Market Opportunities – Tesla
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Market Opportunities – Tesla
This paper talks about Tesla automotive, a company dealing with manufacturing and selling vehicles in the international market. The paper focuses on market opportunities and expansion.
The trends in Tesla vehicles began with model S, a four-door full-size sedan delivered in June 2012. It was introduced with a large touchscreen driver interface, autopilot hardware, over the air software update, and fast charging. It was followed by model X, a mid-size SUV with a capacity of up to seven adults delivered in September 2015. It was introduced with unique falcon-wing doors and an all-glass panoramic windshield. Model 3, which was a four-door mid-size sedan, was delivered in July 2017 with a rare-wheel and dual-wheel drive variants. Then later comes model Y produced in January 2020. It has a capacity of seven adults and is offered in dual-motor all-wheel drive. There is still work going on as the company is looking forward to introducing electric vehicles.
Tesla market and sell vehicles directly to customers through website and international network of company-owned stores. In some states, the company has opened galleries to educate customers about the products.
The company manufacture products and related components at the Fremont factory and at nearby facilities in the bay area, California, and other areas. Also, a site was selected near Berlin, Germany, to build a factory for the European market, which is referred to as...
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