Managing in a Global Economy Case problem Business Coursework

Managing in a Global Economy Case Problem
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May 2, 2020
CASE SWOT ANAYLYSIS

* Strengths
1 CHEN is still cooperating even with reluctance to some certain changes.
2 The Newly-opened 23 Branches in China in just a Year.
3 Full cooperation of US Team in the China Venture.

* Weaknesses
1 New CEO Mia Foster still lacking of the knowledge of the Chinese Culture.
2 Reluctance of Mr. Chen to some international compliance in US GAAP.
3 Company’s lack of Market Acceptability Research in China before serving US Dishes to China probable customers.

* Opportunities
1 In a well-planned and coordinated venture, more branches are to be opened.
2 US Standards can be implemented for the international market.
3 Capture customers’ preferences aligned to the menus.

* Threats
1 Mr. Chen’s continued hard-headed attitude to apply US Standards.
2 Resignation of Mr. Chen to the budding business venture.
3 Unreconciled conflicts to different nation teams.

Note: The basis of the SWOT Analysis is through the prevailing issues and cases to be resolved.
1 Levendary Café entering China Market is a good idea but it should be with proper evaluation of market acceptability measures, market research and risk management strategies. Data gathered through virtual collection will never be as reliable as physical assortment. There must be a proper study supporting the needs, wants and preferences of the market to be able to come up with an aligned menu in a different culture. As mentioned on the selection itself, Mr. Chen was trying to figure out other best options for the menu that will suit to the tastes of the Chinese Community in the on-going business operations and that is terribly one of the mistakes they have committed. Why do I think it is? Because before entering a New Business Venture, they should first undergone and organize ass...