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Essay Available:
Pages:
2 pages/β‰ˆ550 words
Sources:
4 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 10.37
Topic:

Hypothesis Statement Development: Market Disruption by New Technology

Coursework Instructions:

Assessment Description
The purpose of this assignment is to choose one market disruption problem from Topic 1, then develop a hypotheses statement which identifies the associated independent and dependent variables that are measurable, testable, and meaningful. You will build three versions of the same hypothesis statement. Each version will be an improvement upon the prior versions such that you optimize it. Consider all potential issues from the Topic 1 assignment and choose a single problem to potentially solve. Be sure to select a problem that is not yet solved. Remember, a hypothesis is just an "I think" statement that needs to be fully developed with potential solutions and variables. Ultimately, much time and money could be spent on this issue, so it is imperative to spend time upfront with this brainstorming process around various hypotheses.
Use the "Hypothesis Statements - Overview and Template" resource to complete this assignment. You will need to complete Parts 1 and 2 in the template. Complete the hypotheses grid using good, better, and best versions of the three hypotheses related to the single problem you have identified and the solution you have proposed for the problem. Include the dependent and independent variables for each. You will also compose a short summary in Part 2 within the template. Note: This assignment will impact future assignments throughout the course, including the Topic 5 individual assignment, the Draft Summary Business Model Canvas.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

Coursework Sample Content Preview:

Hypothesis
Name
Department, Institution Affiliation
Course Code; Course Name
Instructor's Name
Date
Hypothesis
Part 1 – Write a Hypothesis Template
Instructions: Select one problem statement and create three versions of hypotheses statements for this problem. Document the problem statement above the chart and complete each row and column as directed in the assignment. Then, write a 250-word summary based on the prompt at the bottom of this document.
Problem statement: _____There is increased market disruption caused by new technologies.

Good Hypothesis

Better Version

Best Version

Independent Variable

Dependent Variable

1

New technologies are disrupting market growth and development.

New technologies are disrupting market growth and development by limiting the engagement of marketers.

New technologies in the market disrupt 10% of market engagement of the marketers.

New technologies

Market growth

2

New technologies are disrupting successful engagement between customers and marketers.

New technologies are disrupting successful engagement between customers and marketers.

New marketing technologies are disrupting successful engagement between customers and marketers.

New market technologies

Customers and marketers

3

New technologies are transitioning market engagement from traditional to online.

New technologies are diminishing the traditional marketing framework.

New technologies are diminishing the traditional marketing framework by increasing online sales.

New technologies

Traditional and online framework

Part 2 – Write a Summary of Your Hypothesis Statement
Write a 250-word description of your final hypothesis statement. Describe the independent and dependent variables, and describe how you would objectively define a measurable, testable, replaceable, and meaningful hypothesis. How is your hypothesis measurable? How will you test it...
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