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Essay Available:
Pages:
1 page/β‰ˆ275 words
Sources:
1 Source
Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.83
Topic:

Global Outreach and Client Base Expansion of ToolsCorp Corporation

Coursework Instructions:

Post an executive summary of your Comprehensive Project in the body of a post in this Discussion Board (do not use attachments). An executive summary is a 1-page document that outlines the purpose, process, findings, discussion, and findings of a report that is submitted to management. Chief executive officers (CEO) often read and assess executive summaries before deciding to read entire reports, so this must be a high-quality narrative that demonstrates the significance of the work that is being undertaken, the objectivity of research and analysis underpinning the report,

Coursework Sample Content Preview:

Executive Summary
Student Name
University
Course
Professor’s Name
Date
Purpose
As an organization that has operated in Tennessee for several years, it is strategic for us to venture into the global market for diversification purposes. We believe that international expansion and a diversified market existence will offer ToolsCorp Corporation an avenue to mitigate the burgeoning business threats within the ever-changing domestic market. The strategic decision will likely reduce the company’s over-reliance on the Tennessee market and allow it to expand its client base into foreign markets (Kotabe & Helsen, 2022). As a first mover, the company will gain a competitive advantage by expanding its global outreach and client base.
Process
The company plans to partner with or acquire a local firm in that jurisdiction to enter the market. This expansion approach enables the company to leverage fair opportunities to expand and grow in the newly identified needs. Another method that the management can consider is a joint venture to allow the company to employ existing sales networks and client base (Rana et al., 2021). To initiate this process, the company needs to develop a business plan assessing its need, readiness,...
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