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Essay Available:
Pages:
1 page/≈275 words
Sources:
3 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
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$ 5.18
Topic:

Needing the Unnecessary (Coursework Sample)

Instructions:

Read the article "Needing the Unnecessary" by James B. Twitchell. (The article is easily found by conducting an Internet search using the words in the title.) How is luxury defined? Do you agree with this definition and with the role of luxury in society?
According to Webster’s New Universal Unabridged Dictionary luxury is Athe use and enjoyment of the best and most costly things that offer the most physical comfort and satisfaction; anything contributing to such enjoyment, usually something considered unnecessary to life and health.” 
"Today I wouldn't go to a doctor who drove a Plymouth. I would figure that if she doesn't drive a Lexus, she is having trouble with her practice" (p. 10). Would you take a class from a professor who drove a 1987 Toyota Tercel with almost 274,000 miles? 
Are we more or less materialistic after the Great Recession? The near bankruptcy of New York City in the 1970 had a profound impact on me growing up.
Note: Citations for all posts are still required, and you should include concepts from the chapters 7 and 8 in your answer. 

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Content:

Needing the unnecessary
Name
Institution
James B. Twitchell in his article needing the unnecessary refers to luxury turning into a necessity and not a goal. He defines luxury as the consumption of superfluous objects that are low in utility and meaning in pursuit of self-satisfaction and happiness. Business wise it is imperative to note that majority of those seeking luxury are not the wealthiest but the middle class of the society. Twitchell initial depiction of the need for unnecessary material as a basis of analysing material culture is undisputable. It is clear that people describe themselves through what they consume and not what they make (Twitchell, 2002). I totally agree with Twitchell in the aspect that people consume unnecessary material in a bid to claim happiness and class.
In modern society, luxury is used to describe an individual monetary value. For this reason, people cling on to consuming material out ...
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