Customer Relationship Management Data Capture in Sports Organizations

CRM Data Capture in Sports Organizations
Author’s Name
Institutional Affiliation
Course Code and Name
Professor’s Name
Date
CRM Data Capture in Sports Organizations
A customer relationship management (CRM) system is used by organizations to manage their interactions with their customers. Indeed, sports organizations can the CRM to collect, analyze, and link the gathered client data, including personal data and purchase history. In that light, when implementing a CRM for an organization from scratch, it is crucial to consider gathering relevant information. The data collected by CRM is vital since it facilitates completing clients’ profiles to promote how a firm relates to them.
The ten most important pieces of data that an individual should collect when creating a CRM for an organization from scratch are discussed in this section. They include full name, physical address, mobile number, email address, and social media. In particular, recording the names of potential customers is important since it helps an organization to personalize messages sent to their mobile numbers or emails (Buttle & Maklan, 2019). Email addresses and mobile numbers are collected to enhance communication since a company has to inform its customers about new products and services among other crucial information. Additionally, recording clients’ social media is essential to