International Team/ Sport Report: Manchester United
The project will be an in-depth analysis of an international sports team or sporting event from outside of the USA of your choice (with instructor approval).
*The first part of the assignment is a written analysis. The written section will be completed and entered in Canvas for review by the dates listed below. I will provide feedback and allow you to enter a final draft of the written section. Feedback will include areas of the project that need further coverage, writing style and quality, and ideas to expand cultural and international issues involving your team or sport event. The written report should cover
sections A-G listed below. At least three sources should be included (MLA or APA format). Minimum page length is 5 pages.
*Following the written report, you will develop your report using Powerpoint or similar software.
*You will need to gather information from several sources, including internet news reports, official team web pages, printed newspaper and magazine articles, and books. Do not cite Wikipedia! Make sure you have legitimate sources from several formats (not just team blogs and web pages).
*
International team/sport report sections:
A- Team/sport overview and history
B- Fan report (take me inside the fan base, unique fan cultures or
behaviors, rivalries, importance in community.)
C- Economic Impact: Local communities, stadium situation, financial
reports
D- Marketing: Recent team marketing initiatives, promotions (tickets), public
relations events
E- Sponsorships: Who are the team sponsors? How are they
activating the sponsorships?
F- Web page/media: Analyze the team web page and social media. Any ideas
for improvement?
G- Other/Summary: Review key points. Discuss cultural issues as well as future
challenges and opportunities on the field and off the field.
International Team/ Sport Report: Manchester United
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International Team/ Sport Report: Manchester United
* Team Overview and History
Manchester United is popular and globally supported football club based in Manchester, England. It plays in the English Premier League (EPL) and in the European and global football tournaments once it qualifies. The football club has a rich history and has recorded one of the remarkable performances in the field of professional football. Despite it being a football club, it is an important business in the sporting field, ensuring that its owners earn an income as well as paying its players and staff a reasonable pay. It was founded in 1878. During its start, it was known as Newton Health LYR Football Club but later converted its name in 1902 to Manchester United. Playing in its home stadium known as the Old Trafford, Manchester has managed to win twenty premier league titles, twenty one community shields, three UEFA Champion league trophies and twelve FA Cup titles. From the wins, the club has attracted a global base of fanbase, thus creating an effective earning from selling its sports merchandise over the years. Financially, Manchester United has had an outstanding record over time, with it being the highest earning club across the world in the 2016-2017 year and rated third in the valuable clubs in 2019. Despite it being founded by Lancashire and Yorkshire Railway Company employees, it has changed ownership over the years with its current owners, the Glazer family, seeking and evaluating to sell the club’s shares. It has also been under different coaches with Alex Fergusson being its popular coach and Erik ten Hag as its current coach. Apart from seeking to maintain its football record winning history, the clubs is also actively seeking to develop stable financial performance.
* Fan Report
Manchester United has a large fanbase. According to Stadium Maps (2023), the club has the largest fanbase among English football clubs, with over eighty million followers on its Facebook page. Reuters (2023) documents that using the recent past documentations, the club could gain more than two billion US dollars from its global fan base. Manchester United records in its website that from its socials, it has over 1.1 billion followers and fans across the world, making it one of the most popular football clubs. The club’s social media platforms have been the best platforms to track the company’s fanbase activities. Illustratively, the club’s fans are highly attractive across the world, where topics on the club’s players, staff
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