Crisis Situations in Sports Organizations

Organizational Crisis Response Analysis Assignment
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Table of Contents Introduction. 3 Peng Shuai and Australian Open Controversy. 3 Background. 3 Key PR Elements. 3 Corporate Stance and Reaction. 4 Assessment 4 Recommendations. 4 The Formula One and FIA Controversies. 5 Background. 5 Key PR Essentials. 5 Organisational Behaviour and Response. 5 Assessment 5 Recommendations. 5 LIV Golf Controversy. 6 Background. 6 Key PR Essentials. 6 Organisational Behaviour and Response. 6 Assessment 7 Recommendations. 7 Conclusion. 7 References. 8
Introduction
As significant as the world of sports is, several crises have tarnished it. According to Müller et al. (2023), analysis of athletes' and sporting organizations' crisis management strategies offers vital insights for future readiness. This report will examine three separate crises, including The Australian Open's Peng Shuai scandal, FIA's handling of the Formula One crisis, and the LIV Golf crisis. Each concern will be analyzed to identify the essential public relations components' organizational reactions and evaluate their suitability and efficacy.
Peng Shuai and Australian Open Controversy
Background
After making allegations against a high-ranking member of the Chinese Communist Party, tennis star Peng Shuai vanished (Rentner, 2023). The public's outcry and subsequent unexplained absence of the individual raised international concern. The Australian Open, among tennis's Grandeur Slam events, was a flashpoint for this sentiment, as fans, activists, and some of her fellow players tried to bring attention to her predicament but were met with pushback from the tournament's organizers.
Key PR Elements
Player Safety Worries
The safety and well-being of a player were at the center of this debate; many people were concerned about Peng's whereabouts and general health.
Censorship and Intimidation
The seizure of Peng-supporting shirts at the Australian Open and the alleged acts of intimidation at Wimbledon demonstrated a possible infringement on freedom of expression.
Sponsorship Effects
Many people, including activist Drew Pavlou, believed that Tennis Australia had a conflict of interest because of its business dealings with Chinese companies.
Corporate Stance and Reaction
Tennis Australia's initial stance, as evidenced by the seizure of "Where is Peng Shuai?" shirts, appeared to prioritize business objectives over player welfare. The company later changed its mind, attributing its earlier actions to a communication breakdown, but many people thought their strategy was hesitant and primarily motivated by money.
Assessment
The response from Tennis Australia to the predicament brought to light the fine line that sports organizations must walk between their financial and moral obligations. It was good that they lifted the ban on wearing specific shirts, but the public's impression that they hesitated for economic reasons tarnished their reputation.
Recommendations
After a crisis like the Peng Shuai incident, sports organizations must look hard at their goals and procedures (PR, 2022). Above all else, an u...