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Pages:
5 pages/β‰ˆ1375 words
Sources:
15 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 25.92
Topic:

Business Proposal for Marvel's Corner to Attract Potential Investors

Coursework Instructions:

Assessment Task
For this assignment you need to develop a proposal for an E-commerce start-up business. Accordingly, the aim of your proposal is to attract the attention of potential investors.Duration: N/A Word Count: 1500Task specific guidance:
In this report you must have the following parts:
Executive summary (approximately 200 words)This is a brief summary of your business plan. The executive summary can help your potential investors to learn about your idea without reading the full proposal. It is not an “introduction”. It summarises the report and gives a quick overview of important information about your business plan to the readers.
You need to insert the URL of your website at the end of Executive Summary.
1. Introduction/Description of the business (approximately 200 words)In this section you are expected to provide motivation and rationale for selecting a particular business domain. The aim of your proposal is to attract the attention of potential angel investors, who will be interested in the specific domain of business and your rationale for selecting it. You need to select one of the following business domains:• book publishing and retailing,• music publishing and retailing,• tourism and travel,• clothing retailing,• or any other ideas you may have.
2. Describe and justify your E-commerce business model (approximately 800 words)
In this section you need to provide details and justifications for your model. You also need to specify the key components of your business model in this section including value proposition, revenue model, market opportunity, competitive environment,competitive advantage, etc. 
3. Market strategy (approximately 300 words)In this section you need to specify the market strategy for your business following the analysis fo your business model in Section 2.
4. Conclusion (approximately 200 words)Summarise the attractive points of your business (why should investors invest in your business?).
5. References (not included in wordcount).
Other requirements:
Table of contentsYou should create a table of contents via MS Word’s Automatic Table of Contents function, which can be found at the top left corner after you clicked References button at the top centre of MS Word. To use this function, you need to set the styles of your section titles and contents when writing. You can find available styles: Normal, Heading 1, Heading 2, etc. at the top right of MS Word window.Table of Contents should be located after the Executive Summary and before the Introduction.
Develop a functioning website for your business (use WordPress, Weebly or Wix) and provide the URL (link)Don’t forget to insert the link of your website at the end of Executive Summary. This website contributes to 30% marks of your report.
Required Reading:
Laudon, K. C., & Traver, C. G. (2021). E-commerce 2020-2021: Business, Technology, Society (Global Edition). Pearson Education Limited.

Coursework Sample Content Preview:

Business Proposal- Marvel's Corner
Student's Name
Institution Affiliation
Instructor
Date
Table of Contents Contents Executive Summary. 3 1.0 Description of the Business. 3 2.0 Business Strategy. 4 2.1: Business Model 4 2.2: Value Proposition. 6 2.3: Revenue Model 6 2.4: Market Opportunity. 6 2.5: Competitive Advantage. 7 3.0 Marketing Strategies. 7 4.0 Conclusion. 7 References. 9
Executive Summary
With technological advancement and increased globalization, most companies have shifted their operations from offline to online. Currently, millions of people worldwide use the internet for various functions. Additionally, technology has led to negative health impacts on individuals due to the products (chemicals therein) they consume and utilize daily (Huynen et al., 2005). Marvel's Corner will be an online-based company that produces and distributes healthy foods, foodstuffs, homemade care products and detergents. These products will be made from natural ingredients (not genetically modified). The company will employ the business-to-consumer model to sell its products directly to the end-user (consumer). The company will generate revenue from direct sales of its products via its website and social media platforms (YouTube, Instagram, and Facebook, among others). Apart from the high quality and health-conscious produce, Marvel's Corner seeks to make its products accessible and affordable to all. The company's website URL (link) is https://maliamary16.wixsite.com/marvelscorner.
1.0 Description of the Business
Technological advancements and globalization have made it easier for people to communicate and conduct business via online platforms (Crafts, 2004; Wei & Ismail, 2009). Most companies display their products online, where customers make purchases, and the items are then delivered to their desired location (Laudon & Traver, 2020; Kreutzer, 2016). Marvel's Corner will be an online platform where healthy foods and beverages, foodstuffs (groceries), and homemade care products and detergents will be displayed for sale. Fresh foods and drinks will be made with natural ingredients and packaged in safe containers and bags. Homemade care products will range from hair (such as conditioners) to bathing items (like bath bombs) and cleaning products (such as bleach, liquid utensil soaps, and clothes softeners). All products will be unique depending on the natural ingredient used. The business aims at growing local and natural brands of products as it understands that the customer-base is health conscious but lacks time to prepare the foods and care products.
The platform targets all types of clients irrespective of age, gender, and preferences, as the products will be tailored to meet each client's specific needs. Food and care products are preferred as they are among the basic commodities for all households. Marvel's Corner seeks to make natural and healthy products affordable and accessible to all as it will partner with various shipping companies across the globe.
2.0 Business Strategy
2.1: Business Model
Marvel's Corner will employ the business-to-consumer (B2C) e-commerce model. Business-to-consumer refers to selling a good or service directly to the consumer, who is the end user...
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