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Subject:
Business & Marketing
Type:
Case Study
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English (U.S.)
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Topic:

Scott Harrison's Purpose and Mission for Founding Charity Water

Case Study Instructions:

OTD#5: Assignment: Charity Water

KSB 100

Please watch the following video:

Charity Water https://vimeo(dot)com/112727142

The video tells the story of Charity Water -- a highly successful and unique non-profit organization that chose to operate like a Silicon Valley startup rather than like a typical non-profit. The story is described by its unlikely founder, Scott Harrison, at a conference in Paris in 2012. It is a very powerful and deeply personal message built around a simple and practical idea.  [As a precaution, there are a couple of graphical images in the first 25% of the video that may be difficult for some people to watch.]  Also, please review the website at www(dot)charitywater(dot)org to understand how the donation process works/tracking and their financial information.

Please answer the below questions. PRINT and bring a hard copy of your answers to class to turn in for your OTD.

What is Scott Harrison’s purpose (why) for Charity Water?

What is his vision (what he wants to achieve) for Charity Water?

How has Charity Water changed donating/giving?

If you were an employee of Charity Water, what qualities of the organization and of Scott Harrison are most important to you?

If you were a donor to Charity Water, what qualities of the organization and of Scott Harrison are most important to you?

If you were a beneficiary of Charity Water’s services, what is important to you in Charity Water’s vision/mission?

What was innovative about Charity Water’s fundraising effort?

Case Study Sample Content Preview:
OTD#5: Assignment: Charity Water
Scott Harrison’s purpose for Charity Water is to end the water crisis by ensuring that every single person on earth has access to clean and drinking water. He also wanted to reinvent charity: to change how people perceived charity.
Harrison’s vision is to create a model where 100% of donations are used directly on projects, and there are guaranteed proofs of the use of money. Harrison also sought to build a brand that people wanted to be associated with.
Charity Water has changed giving in a myriad of ways. The organization has come up with creative ways to inspire people to donate. Some of them include partnering with for-profit organizations, reaching out to people via social media, reinvention of the gala to a celebration, and most importantly getting people to give up their birthdays for charity.
As an employee of Charity Water, the qualities of the organization that are...
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