“You Eat What They Eat” Print Ad

Student’s Name Professor’s Name Course Date “You Eat What They Eat” Print Ad Pollution is the most significant problem threatening humanity today. Some few decades ago, many people did not know that their actions of disposing plastic objects in the water will have adverse consequences. The “You Eat What They Eat” ad campaign by Ogilvy Advertising Company was launched to create awareness of water pollution (Creative Bloq Staff). The global non-profit-making firm, Sea Shepherd Conservation Society (SSCS), came up with this ad to save the ocean and marine life. The “You Eat What They Eat” ad explicitly sells out the idea of water conservation, but it implicitly triggers people’s emotions to avoid polluting the ocean since it has adverse effects on their health. The “You Eat What They Eat” ad has several features that make it more appealing and convincing to its target audience. A closer look at the fish depicted on the ad reveals that it is not an ordinary sea creature. In particular, it is made of different plastic objects, and that is the reason why it appears like a non-existent animal. The fish has a sharp mouth tip that is shaped like the opening of a bottle. The fins are green, and the position of the tail shows the bottom of the fish. The gills do not look like those of a normal fish since they are handle-like rough surfaces. At the tail, there exists something that appears as a cork. The fish is black and underneath the water surface, and it is visible due to the penetration of rays of light (Creative Bloq Staff). Furthermore, some parts of the ocean surface are opaque, which shows how pollution affects the marine ecosystem. The SSCS came up with the “You Eat What They Eat” ad targeting people in the ages of 12 to 65 years. The target audience involves all individuals regardless of their race, gender, marital status, ethnicity, social class, or education level. The company understands that when it comes to the issue of pollution, everyone must be involved. By looking at the ad, anyone can comprehend its meaning and know the action that one should take to eradicate water contamination. The rhetorical appeals that SSCS used in the ad are pathos and logos. The logical argument that viewers cannot debate comes into their mind by reading the phrase “You Eat What They Eat.” By those words alone, people unde...