Communication Conflict at Omnicom Marketing

Respond to the attached exam questions in detail. There is a Case Study with a 400-600 word essay response needed, followed by 6 additional questions. You may refer to your text or outside sources as necessary. It is also pasted below.
Final Exam: SCOM 2300 (Total of 100 Pts.)
In a 400-600 word essay, please review the following case study and respond to the questions below in your essay. 50 pts. Then respond to the remaining exam questions in detail as well.
STRATEGIC CASE
Omnicom Marketing
Mark's career at the marketing firm Omnicom is off to a good start. After a year as a rookie account representative, he was promoted to his first management position, supervising a team of reps. His group is mostly terrific; they work hard, get along well, and help one another. This is especially good news for Mark because his immediate compensation and his future at the firm depend on the team generating a significant number of billable hours.
Mark's only serious problem is with Kate. She was hired in an entry-level position with great expectations for growth. But after a few months on the job, Kate's performance has slipped dramatically. She missed two important deadlines, and now some of the account reps are starting to complain about having to pick up her slack. She comes in late to the office, and she makes what are obviously social phone calls during work. Yesterday, Mark saw her checking Facebook several times. Mark knows he can't ignore the situation anymore. He has to confront Kate and get her to improve her performance, or else. Fortunately, Kate's upcoming performance review offers a good chance to discuss the problems.
Kate sees the situation very differently. After taking the job with great enthusiasm, she has come to believe that her contributions don't count for anything. “I suggest ideas,” she says, “and they all get shot down.” She feels overqualified for the job. “I'm ready to do serious work, but all they want me to do is take notes at meetings, make coffee, and run errands.” Kate is also discouraged on the relational front. “I try to reach out to the rest of the team, but they're all men, and I just don't fit in. In fact, some of their little jokes about women make me feel really uncomfortable. If I wanted, I could probably file a sexual harassment complaint.” She has just about given up hope about things getting better. “If that's the way they want it, fine. I'll do my job, collect my pay, and look for a better place to work.”
1.What problematic nonverbal messages might Kate and her colleagues have been sending that contributed to the problem?
2. What alternative verbal and nonverbal messages could help each of them communicate more effectively?
3. What is the conflict about? From Mark's perspective, and from Kate's perspective? Is it the "what" that is the topic/subject, the process, relational, or ego/identity issues? Explain.
4.What approaches to conflict could Mark and Kat use to achieve what their goal/s is/are? Explain
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