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4 pages/≈1100 words
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Style:
APA
Subject:
Management
Type:
Case Study
Language:
English (U.S.)
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Topic:

Why Herman Miller is More Successful Ergonomically in Comparison to Dxracer

Case Study Instructions:

Successful product: Herman Miller
Failed product: Dxracer
Please use these two products to finish this assignment. From the perspective of Ergonomics to define successful or failed
REQUIREMENT:
Identify, evaluate and document a detailed evaluation, measurement, and comparison (to all 23 Strategic Technology criteria) analysis and findings summary for one (1) successful and one (1) failed existing product, service, and user experience (PSE), based on each of the 23 Strategic Technology Criteria identified, defined and discussed in class, of either a current or previously available consumer product or service and corresponding user experience within the US and North American (Canada, Mexico) markets (with identified users & audience) and formerly in operation within the past five (5) years,
Qualifying the resulting successful user experience and engagement factor or failed dissatisfaction/disengagement factors/benefit and value for the intended users of the specified PSE, then comparing to one another to illustrate why each succeeded, failed;
Document said evaluation information and findings into a written summary for each (successful, failed) PSE and submit by the delivery date
The assignment is to utilize all 23 Strategic Technology criteria defined, reviewed, and discussed in class via direct evaluation and comparison with all applicable criteria (providing specific and detailed responses for each, including summarizing both applicable and non-applicable criteria)
Assignment Format:
A detailed description of one (1) successful and one (1) failed consumer product, service, and corresponding user experience (PSE), description of the consumer product, service, and corresponding user experience, the manufacturer's or designer's market focus and intended (targeted) user, market and audience, and the actual user base that purchased, consumed, and utilized the PSE; comparison & measurement of each (successful & failed) product, service, or experience individually with the 23 ST criteria, specification of why the identified PSE is successful or has failed, and findings summary (results) of the comparison and any recommended improvements/enhancements achievable to further enhance the analyzed product, service, or experience's value to users

Case Study Sample Content Preview:

Successful and Failed Strategic Technology Product
By Student
Affiliation
Course
Instructor
Date
Introduction
Ergonomics is a discipline that concerns itself with the study of people’s efficiency in their working environment. Inspired by science, ergonomics advocates for the efficient design and arrangement of things so that individuals can utilize them safely and easily. Herman Miller Incorporation is an office furniture, home furnishings, and equipment producer that is very serious about ergonomics. Its most famed products include the Aeron chair, Equa chair, Noguchi table, Eames Lounge Chair, and the Marshmallow Sofa. Established in the year 2001, DXRacer is a pioneer in gaming chairs. DXRacer constantly struggles for quality and design that race car drivers and gamers alike can find useful. In its entirety, this paper will explain why Herman Miller is more successful ergonomically in comparison to DXRacer. Quality of recently launched gaming chairs by the two companies will be used as a standard of comparing the success of the two companies.
Herman Miller Versus DXRacer
The gaming chairs of Herman Miller and DXRacer can best be compared in terms of user product, service, user experience, design, enabling technology and data, positive disruptive innovation, and 23 Key Criteria of Strategic Technology. All the aforementioned metrics can be put under one umbrella of strategic technology (Birchard, 2011). In all comparison metrics, customer-centricity is key because considerable sales volumes can only be realized if customers accept a product portfolio.
Herman Miller versus DXRacer

Product, service, user experience, design
Product
Regarding the production of gaming chairs, Herman Miller always strives to come up with very high quality; one that supersedes the expectations of their existing and prospective customers.
Service
In the event that a customer needs their Herman Miller gaming chair repaired, they are required to call the Herman Miller dealer, retailer, or online store where they bought the product. At this juncture, a final determination will be made on whether the problem is specifically addressed under the company's warranty and worthy of replacement or repair (Chen et al., 1999).
User experience
The experience of end-users is a subject that is given much attention by Herman Miller’s executives. They make use of user reviews to understand the existing and prospective market fancies.
Design
Prior to coming up with gaming chair designs, Herman Miller searches the streets and asks questions in gaming community forums to find out what would best suit customers.

Product, service, user experience, design
Product
The gaming chair products made by DXRacer are inspired by a long history of the company’s participation in manufacturing racecar seats.
Service
DXRacer USA offers to make repairs or replacements of any DXRacer USA products (excluding Prince Series) or parts that the company’s USA finds defective in workmanship or material within a period of 24 months, and a lifetime warranty on the steel frame of the company’s chairs.
User experience
The company encourages its existing and prospective customers to make comme...
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