Recommendation for Emirates Airline

Consultant’s Letter
Student’s Name
Institutional Affiliation

Consultant’s Letter
Dear [Name]
With the increasing resistance from many countries worldwide and the pressure to enter into new markets, I recommend you to pursue and maintain a proactive strategy encompassing the following elements. They include regulatory approval of flying in new destinations, negotiating bilateral aviation contracts with foreign countries, increasing the number of planes, selecting new routes, and product differentiation. Despite Emirates Airlines facing the above challenges, it succeeded and became the third biggest airline by capacity globally. For instance, between 2012 and 2013, Emirates Airlines added three new routes that enabled the company to grow by 18.4% after deploying new A380s to more than twenty destinations in various parts of the world (Alcacer & Clayton, 2014).
Potential risks from not addressing and mitigating the above challenges include unbearable competition from global airlines, decreasing customer base, and reduced profits. I suggest this be of primary concern and focus of you and your team. The remaining recommendations, while more manageable in their nature, still require the utmost attention of your...