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Case Study
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Esty Inc. Re-imagining Innovations. Case Questions

Case Study Instructions:

Etsy Case Questions
Esty Inc.: Re-imagining Innovations (C-113)
1. What are the major elements of Etsy’s competitive strategy in e-commerce? How well do the pieces fit together? Is the strategy evolving?
2. Explain the competitive pressures facing the online marketplace for handcrafted goods industry. What does a five-forces analysis reveal about the nature and strength of the competitive pressures facing Etsy? Which of the five forces is the strongest? Which of the five forces is weakest?
3. What does a competitive strength assessment reveal about Etsy’s e-commerce business, as compared to the leaders in the e-commerce retail industry? Use the methodology in Table 4.3 to support your answer.
4. Does it make good strategic sense for Etsy to be a competitor in both the Marketplace and Seller Services segments? Which one of its product lines — Marketplace and Seller Services — do you think is most important to Etsy’s future growth and profitability? Why? Should either of these product lines be discontinued?
5. What is your assessment of Etsy’s financial performance over the 2013 – 2015 period? (Use the financial ratios in the Appendix of the text as a guide in doing your financial analysis.)
6. What strategic issues confront Etsy in 2015? What market or internal circumstances should most concern Chad Dickerson and the company’s senior leadership team?
7. What recommendations would you make to Etsy to address the strategic issues confronting it in 2016 in order to sustain its impressive growth in revenues and achieve profitability
https://www(dot)youtube(dot)com/watch?v=UfyOpfSRLdE
Inside Louis Vuitton's success
https://www(dot)youtube(dot)com/watch?v=UfyOpfSRLdE
APPENDIX 1:
Case Study Report’s Format
The format for all case study reports is detailed below.
In the elaboration of each of these sections, the student should include concepts from the chapter covered in the course.
Introduction Brief history of the company
Information about the industry - including Five Forces, PESTEL, Benchmarking, Strategic Group Map, driving forces of industry change, etc.
Company mission (stated or implied) Company objectives and goals (stated and implied) Company strategies [should link to company objectives or goals] Complete SWOT analysis (include support) Analysis of financial data for two to three years (Include analysis of the income statement, balance sheet using appropriate financial ratios.
Financials for some companies can be found in the company’s annual reports or from sources like Yahoo Finance, etc. )
Main Body of the Paper Statement of Problems and Purpose of analysis (Specify the salient problem, and explain why selected.)
Identification of strategic alternatives available (a minimum of three mutually exclusive alternatives: explain logic and feasibility, and give advantages, disadvantages at the corporate, and SBU level).
Recommended strategic alternative Implementation plan (activity plan) recommended for the company (including challenges and issues).
Evaluation and control plan [optional] Conclusion Short Summary Reference section Support materials for the Company. (Research documentation)

Case Study Sample Content Preview:

Etsy Inc.
Student’s Name
Institution
Course
Date
ETSY INC.
Executive Summary
Etsy is a company that was founded in 2005. The company has already established a strong brand name and its position in the e-commerce industry. Although e-commerce has been around for the past few years, Etsy saw an opportunity to leverage e-commerce by offering vintage handmade products and a creative business environment to its customers. The company has prioritized all customers who like arts, crafts, and homemade products. Etsy is experiencing stiff competition from some of its rivals in the e-commerce industry. One of the two rivals of Etsy is eBay and Amazon (Thompson, 2013). Additionally, the consumers and the sellers of the company have left because of reasons that have to do with fee obligations and interface website. The difference between the products of Etsy and eBay is that eBay sells second-hand products while Etsy sells new goods that comes directly from the creator. The mission statement of Etsy is re-imagining commerce. The website of Etsy emphasizes community, thoughtfulness, and creativity. These themes indicate the sustainability efforts of the company. Thus the mission statement of Etsy is to strive for thoughtfulness, community, and creativity to reimagine how artists around the world can conduct commerce.
The competitive strategy of Etsy is broad differentiation. The company concentrates on homemade products and craft goods. The company does not have a limited target for its market. Consumers can also set up retail stores and become sellers of Etsy. People can be able to find products on the website of Etsy and buy too. Etsy Company is very unique.
PESTEL Analysis
Etsy renews its certification after two years because the company is incorporated in New York. Etsy is also required to maintain its status as a certified B corp by following the laws of Benefit corporations and following environmental laws (Wright, 2017). The company also keeps a note of the political climate concerning shipping and postal services. Etsy promotes environmental awareness in the community. Etsy gains a lot of profits from the consumers because of its social mindedness as a business. The company also promotes its investors. Without spending money on social issues, the company would lose its customers. Etsy has a lot of programmers in the company that maintains its websites. Recently Etsy has implemented the use of credit card reader’s services. This enables customers to buy their goods easily.
SWOT Analysis
One of the major strengths of Etsy is its undisputable uniqueness. This is because the products of the company are made from craft products and homemade goods. This makes it unique to other online retailers. The vetting process of Etsy is another major strength of Etsy. The company is very popular on social media. For example in 2012, Etsy opened a Pinterest account and it became the second followed brand and social network. The account has more than 60,000 followers...
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