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Pages:
2 pages/β‰ˆ550 words
Sources:
1 Source
Style:
APA
Subject:
Management
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

Managerial Communications. Management Case Study Paper

Case Study Instructions:

Components of a Case Study Analysis (cases must be at least 2 pages long, include your complete name on the top of the page and references on the last page)

Introduction (indentify key issues in the case study; also, you must formulate and include a thesis statement, summarizing the outcome of your analysis in one or two sentences).
Background (set the scene and give background information, relevant facts, and the most important issues; demonstrate that you have researched the issues revolving around this case study).
Alternatives (outline a couple of alternatives; explain why some of the alternatives might have been rejected; explain any constraints and reasons; explain why some of the alternatives might not be possible at this time).
Proposed solution (provide one specific and realistic solution; explain why it was the chose one; support your solution with solid evidence, use concepts from class; use outside research, use anecdotes or personal experience).
Recommendations (determine and discuss strategies for accomplishing the proposed solution; if applicable, make recommendations for further action to solve some of the issues; what should be done and who’s responsible for doing it?).
References (at least 6 references MUST be used for the cases).
Nike Considered.Getting Traction on Sustainability.Locke.Henderson Case .pdf

Case Study Sample Content Preview:
Managerial Communications
Student’s Name
Institutional Affiliation

Managerial Communications
In the 1990s, Nike Inc. realized that it was dependent on fossil fuel energy. As such, the company was exposed to challenges associated with fluctuating oil prices, anti-climate regulations, and carbon restrictions. Nike Inc. used toxic materials and released harmful waste products in water. Other issues that the company encountered include harsh working conditions, excessive exposure to chemicals for workers, physical and verbal abuse, interference with employees’ unionization, and sexual harassments. After a critical analysis of Nike’s case study, one can learn that any company that wants to improve its operations ought to start by admitting its mistakes before working toward getting an appropriate and sustainable solution.
Even before launching Air Jordan XX3, Nike Inc. was making significant profits, but its operations were limited by the lack of appropriate tools and highly skilled designers. In the financial year of 2008, Nike Inc. generated revenues of about $18.6 billion. The company overdependence on its brand to drive sales up was another problem. In 2008, Nike Inc. was valued at $12.7 billion. In particular, the firm had a 36% market share in global athletic footwear. With over 700 factories in the international market, Nike Inc. had around 800,000 employees in 52 countries (Lyddy, Henderson, Locke & Reavis, 2009). However, the company had a significant carbon footprint emanating from its supply chains of about 1.36 million tons.
Nike’s Air Jordan XX3 was the first successful “Considered Product.” The designer team called it “considered” to show that the company was doing the right thing in alleviating various issues. Another alternative that Nike Inc. would have taken into account is minimizing the transportation of its products on roads. Others include the establishment of an internal committee to handle sexual, physical, and verbal abuse, and corporate social responsibility program to foster environmental conservation (Hemphill & White III, 2016). In particular, avoiding road transport in its supply chains would have been rejected since it is the most affordable and convenient method (McGregor, 2016). The introduction of an internal committee is not possible at the moment since the problems are no longer present. Nevertheless, introducing corporate social responsibility programs is a viable alternative today.
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