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Mission, Vision, Objectives, Strategies of Avon Company (Case Study Sample)


       Step 1 - Identify the firm’s existing vision, mission, objectives, and strategies. (Introduction)

       Step 2 - Develop vision and mission statements for the organization. (Mission and Vision)

       Step 3 - Identify the organization’s external opportunities and threats. (Internal & External Assessment)

       Step 4 - Construct a Competitive Profile Matrix (CPM). (Internal & External Assessment)

       Step 5 - Construct an External Factor Evaluation (EFE) Matrix. (Internal & External Assessment)

       Step 6 - Identify the organization’s internal strengths and weaknesses. (Internal & External Assessment)

       Step 7 - Construct an Internal Factor Evaluation (IFE) Matrix. (Internal & External Assessment)

       Step 8 - Prepare a Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, Strategic Position and Action Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, Internal-External (IE) Matrix, Grand Strategy Matrix, and Quantitative Strategic Planning Matrix (QSPM) as appropriate. Give advantages and disadvantages of alternative strategies. (Internal & External Assessment)

       Step 9 - Recommend specific strategies and long-term objectives. Show how much your recommendations will cost. Clearly itemize these costs for each projected year. Compare your recommendations to actual strategies planned by the company. (Strategy Formulation)

       Step 10 - Specify how your recommendations can be implemented and what results you can expect. Prepare forecasted ratios and projected financial statements. Present a timetable or agenda for action. (Strategy Implementation)

       Step 11 - Recommend specific annual objectives and policies. (Strategy Evaluation)

       Step 12 - Recommend procedures for strategy review and evaluation. (Conclusion)


For each of these I have identified which portion of the case analysis rubric it refers to in bold and parentheses at the end. Note that internal and external assessment are spread across steps 3 through 8. This is where all of the different strategic management matrices come into play. As stated earlier, you do not have to complete all the matrix analysis tools. You can choose a handful for each case analysis paper that you feel comfortable with and that will help support your analysis and recommendations.


As steps 3 and 6 are expressed in words (what are the organization's external opportunities and threats and what are the organization's internal strengths and weaknesses), you should include these at minimum regardless of which matrix analysis tools you choose. It will be hard to support your analysis and recommendations without the explanation of the firm provided by this discussion.


Case Study on Avon Products Inc
Avon Products Inc is an American international company and it is commonly known as Avon. Avon is a company that specializes in the production and direct selling of beauty and personal care products. David H. MConnell founded it in the year 1886 and it is headquartered in New York City. The company's CEO is Sherilyn S. McCoy and she was appointed to the position in the year 2012. It is considered the fifth biggest beauty company in the globe and the second biggest direct selling business in the globe. It sells commodities in over hundred countries and Brazil is its largest market. The company uses door-to-door sales individuals and brochures to promote its commodities. An example of a company it has acquired includes Silpada, which is a company that deals with the direct selling of silver jewelries. The company founded a foundation known as Avon foundation for the purposes of philanthropic causes and therefore through the foundation the company engages in charitable activities. For example, it has been donating towards breast cancer research and care and it also donates money to those countries it feels need financial support. Some of the renowned brands of Avon Company include Avon color, Skin- So- Soft and Avon care. The company competes with companies such as Mary Kay Inc and Revlon Inc.
Mission, Vision, Objectives, and Strategies of Avon Company.
A mission of a company describes the reasons for the existence of the particular company and elaborates what functions the company plays in the society. The mission statement of Avon Company states that the company will build a beauty portfolio that is unique and related brands so that it can exceed its rivals in the level of excellence, value, and innovation and moreover so that it can build on its image so that it can become the best company that every woman turns to. A vision of a company describes what the company wants to become in the future. Well-developed visions of a company express the company's aspirations in a clear manner. The vision statement of Avon Company state that the company aspires to be an organization that bests comprehends the commodity, service, and self-fulfillment needs of women.
The objectives of the Avon Company include strengthening the direct sales core, to enter new markets, to increase the range of its products , to increase its revenue margins, to cut on costs by 400 million dollars and finally to enhance the organization effectiveness. Avon Company has adopted a number of strategies that are appropriate for the achievement of some of the goals it has laid out. It has mainly majored in adopting marketing strategies, which include the internet marketing strategy where the company promotes its products through writing informative articles about its products on its website and therefore this promotes the increase of its sales because people become aware of the products the company offers. The company offers shipping services as a marketing strategy where they deliver the products a customer has purchased online to places where the customers will find convenient to pick them. Customer base is enhanced and therefore the sales of the company increase because customers feel it is convenient to trade with the company. The company moreover has adopted bundle-selling strategy where different products are packaged together into one bundled solution. The strategy enhances the sales of the company since customers have different needs and therefore find it convenient to buy the different products packaged together into one bundled solution because most of their needs will be met. The customers also opt to buy the product bundle because they know that the price they will pay for the bundle will be less as compared to buying the different...

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