Booking's Operating and Business Models and How it Achieved Success

Booking.Com Case Study
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Booking.Com Case Study
Question 1
How has Booking.com achieved its success?
Booking has all the components of success rolled into one. All these components are what made it Europe's top booking agency for travelers. The first component is the idea. The idea conceived by the company's founder, Geert-Jan Bruinsma, came at the right time. Identifying the opportunity presented by the internet, the young graduate maximized on a common service by turning it digital. The second component is the company's experimentation. Experimentation is mentioned several times in the case study. For a startup, experimentation is important. It helps a company identify what works best for its customers. As seen in Booking's case, this has helped it severally over the years. Finally, the third component is adaptation. When Airbnb emerged, Booking moved quickly to secure its position in this new accommodation trend. As a result, it has continued to be Europe's number one booking agency.
Question 2
Please analyze Booking's operating and business models in great detail (include their strategy, process, management, and culture).
The key to Booking's operations is its governance and culture. The company has an open culture where employees are encouraged to experiment with different ideas without having to depend on someone's approval. Employees sit in a flat space creating an open atmosphere. The company also has a strict process that involves experimentation through the use of data. For ideas to be executed long-term, there needs to be proof of the desired effect. Also, before employees execute their ideas, they have to show thei...