Using Blogs and SNS to Achieve Communication Goals

601 Discussion
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Using Blogs and SNS as Tools
SNS and blogs present communication practitioners with valuable tools to reach different audiences. Communication practitioners can connect with other professionals in the same field through groups on SNS and by following blogs that share information they find useful. As informed by Gustafsson and Weinryb (2020), they can create “collective intelligence,” which can be integral in sharing critical knowledge and addressing issues of mutual concern. Communication practitioners can also post on SNS to solicit responses regarding different products or ideas. As Chen and Lin (2019) noted, SNS encourages user interaction and participation. In addition, SNS have capabilities such as polls, which practitioners can use to collect important information that can influence decision-making.
I have used social media to engage with other professionals and to follow the conversations of consumers have about different products and services. Jacobson et al. (2020) point out that social media listening is valuable to businesses. I have learned important information from following conversations on SNS and blogs.
Best Practices: Using SNS and Blogs
Nike and Tesla use SNS to engage with customers and promote their brands. Nike uses Instagram to sh...