The Context of Business and People's Support
Berger argues that social media users are drawn to content that provides "practical value." Do you agree?
Did you include any elements of "practical value" for the audience you targeted as part of your final campaign proposal?
As a social media consumer, do you find yourself "clicking on" or "subscribing" to accounts that provide you with "useful" content?
I'd love to hear from you if there were elements of this course that were particularly useful to you, or if you have recommendations for what other information should be added (or changed) for students who are taking this course next semester.
Thanks for sharing your thoughts!
Resources
Please review the following readings & complete the following:
1. Review Contagious, “Practice Value” (pgs. 155-20)
The Context of Business and People's Support
Because I am drawn to sites and users who share my interests and hobbies as a regular user of social media, I concur that practical values draw individuals both online and offline. Even though I made that comment, I believe it applies to everyone since people desire to "belong" to a group with others who share their interests. If a photo or video is instructive or unexpected, people are more likely to share it. Because of this, adding a practical value or educational component to your social media posts will encourage individuals to share them with their friends.
I frequently come across a post from a particular page when I read through my social media and start to really like it. The next day, I saw another post on the same page and began to devel...
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