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Essay Available:
Pages:
4 pages/β‰ˆ1100 words
Sources:
6 Sources
Style:
APA
Subject:
Communications & Media
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 17.82
Topic:

Benefits and Relation of Social Media to Other Fields

Case Study Instructions:

You will submit one reaction paper. You will be required to write about the reading for that week. The paper should be no fewer than four double-spaced pages and no more than five pages double-spaced (not including references).
Please treat this paper as a mini-research brief – the purpose is for you to gain some practice for your final paper. The papers should be in three sections, as detailed below. Please use APA headings. You do not need an abstract, but please include an APA-formatted title page and reference list.
The paper should contain the following sections:
Introduction: Introduce what the topic is and let your reader know what he/she can expect in this paper. This section should set the context through which your reader should interpret the information you present in your study summaries.
Summarize: In section one you should summarize three of the readings (if there are more than three that week, you may choose). Dedicate one paragraph to each study. In your own words and without using quotations, please explain the studies. Begin the paragraph by explaining how the researchers conducted the study and then tell me what the results were. Do not include information on the hypotheses or literature review. Tell me what the researchers did and what they found. Use transitions between studies to show how they relate to each other.
Analyze: In the second section tell me what YOU think about the readings. You should try to pull together a main theme for the readings as a whole. Do NOT re-summarize the studies. You only have to pick one or two things to write about. This section should be no more than one or two paragraphs. Link these observations back to the topic – what is the significance of these observations in relation to the topic? What implications do your main ideas have for communication practitioners? The main purpose of this section is to see if you can take the research findings and translate them into implications and practical recommendations for communication practitioners.
Your assignment should include the following:
APA style title page
Your four to five double-spaced pages of main text
Reference list in APA style
Rubric:
The introduction-The introduction provides an overview of the topic and describes why it is important. The introduction also provides a roadmap for what the reader can expect. 3
Summary-The summary section uses at least 3 texts, and accurately and succinctly summarizes the important points of each. Overall, the section demonstrates the student’s understanding & command of the week’s topic. For empirical studies, the paper brings out the salient points of the method & findings only. For chapters & articles that survey readings or provide background, or for theoretical articles, the paper summarizes the key concepts and the author’s arguments. 15
Analysis-The analysis section provides insight, observations, & conclusions about the readings as a whole, but doesn’t continue to summarize them. Provides a thoughtful discussion of the implications of the research findings for communication practice and practitioners, and offers specific recommendations for practitioners. The student supports his or her statements with reasoning and evidence drawn from the readings. 15
APA Format-2
Writing Quality-5
Total-40
Read:
- Ida, R., Saud, M., & Mashud, M. (2020). Persistence of social media on political activism and engagement among Indonesian & Pakistani youths. Journal of Web-based Communities, Inderscience Publisher.
- Gustafsson, N., & Weinryb, N. (2020). The populist allure of social media activism: Individualized charismatic authority. Organization, 27(3), 431-440.
- Chen, S. C., & Lin, C. P. (2019). Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. Technological Forecasting and Social Change, 140, 22-32.
- Jacobson, J., Gruzd, A., & Hernández-García, Á. (2020). Social media marketing: Who is watching the watchers?. Journal of Retailing and Consumer Services, 53.

Case Study Sample Content Preview:

Reaction Paper: Social Media
Student’s Name
Institution
Course Number and Name
Instructor’s Name
Date
Reaction Paper: Social Media
The rise and growth of social media have facilitated interaction among people with similar and different interests. Different scholars have investigated the effects of social media on human relationships as well as on other aspects. Social media has influenced marketing practices (Jacobson et al., 2020; Chen & Lin, 2019) and promoted different forms of activism (Ida, Saud, & Mashud, 2020). This paper presents the findings from three research studies and analyzes the implications of these findings for communication practitioners. The main ideas generated from these studies indicate that social media is a source of communication opportunities for practitioners in different fields but, more importantly, a tool that can significantly influence the work of communication practitioners.
Summary
This section summarizes three research studies investigating the effects and utilization of social media in different fields. The study by Jacobson et al. (2020) investigated consumers' perception of the use of social media data for marketing to understand better privacy concerns associated with the use of social media data. The researchers utilized an online, cross-national survey to collect data from respondents. In addition, the researchers used quota sampling to create a sample of 751 online respondents. Questions were asked about the use of publicly available social media data. The researchers found that despite publicly available social media data, participants were uncomfortable using this data for marketing purposes. Specifically, 53.1% of participants were uncomfortable with the use of social media data for targeted advertisement, 42.1% were uncomfortable with the use of social media data for opinion mining, and 41.9% were uncomfortable with the use of social media data for customer relations. The researchers also found that consumers/social media users often weigh the benefits of using social media against the risk when considering the privacy practices to adopt, and this determines their level of comfort when it comes to the utilization of their social media data by marketers.
Similarly, the study by Chen and Lin (2019) utilized online surveys to establish the effect of social media marketing activities on the intention of users to participate in social media marketing, intent to purchase products marketed through social media, and intention to continue using social media. A total of 502 participants were included in the sample, and online questionnaires were administered. The researchers found that social media marketing activities significantly positively affect social identification and perceived value. In addition, the researchers found that social media marketing activities influence users' satisfaction, albeit indirectly. This is because social media marketing activities do not directly affect satisfaction but directly affect social identification, which then significantly affects satisfaction. They found that as a result of this improved satisfaction that is indirectly caused by social media marketing activities, users' intention to engage in social media ...
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