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Pages:
2 pages/≈550 words
Sources:
6 Sources
Style:
APA
Subject:
Communications & Media
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.91
Topic:

Memo: The Negative Publicity Regarding the Ethics in Google’s AI

Case Study Instructions:

Introduction
Continue your critical examination of the one or more moral problems in your organization. Incorporate feedback from your instructor while also writing a new section. Use not an academic but a business style.
Directions
Below is detail about this stage.
1. Revise the date of your memo and expand its body and references.
2. Limit this stage of your memo to a maximum of 2 pages with 1-inch margins, 12-point serif font, and double-spacing.
3. Incorporate your instructor’s feedback on the previous stages of your memo.
4. Continue to write the body of your memo by inserting the section title “The Approach.”
5. Use the past tense for this section.
6. Then pretend that you followed a specific process for critically examining the moral problem and use prose to answer the questions below. Do not merely restate the questions and provide their answers. Instead, ensure that the body has a narrative flow.
a. Who was involved in the process for critically examining the one or more moral problems? If you identify more than 5 people, discuss the 5 most important people only. Provide each person’s name, title, organization, and role in the process (i.e., in terms of being an ally, working team member, or content expert).
b. What steps did the team take to critically examine the one or more moral problems?
7. Throughout this section, provide sufficient support for your statements with (a) facts and (b) values from organizational overviews (e.g., an “About Us” page on a website) or codes of conduct (e.g., “Code of Ethics,” “Principles of Professional Practice,” or “Responsible Code of Conduct”) and professional codes of conduct.
8. When drawing from sources, provide citations in the body and a “References” appendix in accordance with APA.
9. Upload your assignment here by the deadline.
Scoring:
Following is the grading rubric:
Feedback: Incorporate instructor’s feedback from previous drafts of the memo 2
Analysis: Focus on the questions, provide sufficient answers 5
Specificity: Avoid vague statements, be concise 3
Clarity: Define terms, use transitions to connect ideas 2
Justification: Use credible sources, present sufficient facts, ensure a greater balance of facts over speculation 5
Values: Sufficiently identify the organizational and professional values; connect the values to the issues 5
Editing: Follow APA style related to mechanics, citation, and referencing 3
Total 25
Resources:
The following reading defines moral courage.
*Hannah, S. T., Avolio, B. J., & May, D. R. (2011). Moral maturation and moral conation: A capacity approach to explaining moral thought and action. Academy of Management Review, 36(4), 663-685. (focus on “Moral Courage” on pp. 676-677)
One way to build moral courage is to identify mentors. The following reading provides tips on how to find mentors in the workplace. Although it is written by a female for female professionals, the advice is pertinent to male professionals as well. Your journal entry will build on this reading, so I recommend that you read the questions for the journal entry before you go through the reading (select journal entry from the lesson navigation menu).
*Sandberg, S. (2013). Are you my mentor? (pp. 64-76). In Lean In: Women, work, and the will to lead. New York, New York: Lean In Foundation. (read all 13 pages)
Mentors can be not only people in the organization where you work but also individuals from history or even fictional stories and movies. This week, we will discuss the events depicted in the movie, The Whistleblower, about an historical figure about whom a movie has been made—Kathryn Bolkovac. The readings expand upon the movie by describing what happened to her after she became a whistleblower. This movie depicts scenes of human trafficking, sexual violence, and graphic violence in general, so watching the movie is optional, and feel free to read the articles and skip watching the film if that's not something you're comfortable with. Initial comments are due by Saturday and remember to reply to at least one post from your peers during the week. Your discussion relies on the events discussed in the readings, so I recommend that you review the discussion questions before going through the materials.
*Rattray, C., Piovesan, C., Kaufman, A., & Nola, T. (Producers). (2010). The Whistleblower [Online movie]. Available from https://jhu(dot)kanopy(dot)com/video/whistleblower (watch all 112:00)
*NPR Staff. (2011, July 30). A “whistleblower” made into a Hollywood heroine. Weekend Edition Saturday. Retrieved from https://www(dot)npr(dot)org/2011/07/30/138826591/a-whistleblower-made-into-a-hollywood-heroine (read all 6 pages)
*Diu, N. L. (2012, February 6). What the UN doesn’t want you to know. The Telegraph. Retrieved from https://www(dot)telegraph(dot)co(dot)uk/culture/film/9041974/What-the-UN-Doesnt-Want-You-to-Know.html (read all 6 pages)
*Slanjankic, A. (2016, February 29). Bolkovac: "UN tries to cover up peacekeeper sex abuse scandal." DW. Retrieved from http://m(dot)dw(dot)com/en/bolkovac-un-tries-to-cover-up-peacekeeper-sex-abuse-scandal/a-19082815 (read all 5 pages)

Case Study Sample Content Preview:

Memo: Stage 1
Student's Name
University Affiliation
Professor's Name
Course Title
Due Date
Memo: Stage 1
Alphabet Inc.
02/28/2022
TO: FR: Head of Communications and Public Affairs
RE: The Negative Publicity Regarding the ethics in Google’s AI
The firing of Timnit Gebru and Margaret Mitchell because of calling for more diversity among research staff and advocating for ethical research in AI has continued to raise questions regarding Google’s commitment to diversity and ethical AI. Gebru was the technical co-lead of the Ethical AI Team while Mitchell worked as a Senior Research Scientist. The firing of the two in one and half months has earned the company negative publicity. This memo enables the company to address the negative publicity the company has received regarding its commitment to ethical AI by making a press statement. The communication should be truthful and honest (National Communication Association, 1999).
The Challenge
Google needs to decide how to communicate to the press and bloggers about its commitment to ethical AI research. According to Hagendorff (2020), individuals and organizations must adhere to AI research ethics. Dignum (2017) further indicates the need for AI researchers to consider moral and societal values when designing an AI system. The company needs to demonstrate that it understands the essence of ethical commitment in its AI research and development.
The public knows that Gebru and Mitchell lost their jobs because they committed to ensuring that Google’s AI research adhered to racial equality. In an article appearing on The Verge, Vincent (2021) has written extensively about how the firing of the two individuals has caused irreversible damage to the company’s reputation. This is even though Google commits to ensuring racial equity. The organization commits to building sustainable equity for its Black community and making its products helpful in areas that matter to Black users (Google, 2022b)
The negative publicity surrounding the issue has adverse effects on the employees, investors, and the Black community. Gebru has demonstrated that Google’s facial recognition is less accurate at identifying women and people of color. The firing of Gebru shows the employees that the management is more vulnerable to ethical critiques than the public thought (Simonite, 2020). The employees will feel intimidated when voicing their concerns about areas in AI research they feel are unethical. The investors will be hurt when the company’s market capitalization reduces because of the negative publicity. Their investment is jeopardized because of its inability to correct the reputation. The community will be adversely affected by AI products that are unethical. Such products will advance the wrong notion that organizations can be at the forefront in promoting racism. Despite the company’s commitment to avoid pursuing AI applications that are likely to cause overall harm and reinforce unfair bias while making socially beneficial products accountable to people and upholding high scientific excellence (Google, 2022a).
Each of the three stakeholders can voluntarily choose if they will be affected. Each stakeholder can drop the company at wi...
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