The Soft Drinks Industry and Coca Cola Brand Company

Coca Cola
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Coca Cola
Coca Cola is one of the largest companies in the soft drinks industry. Over the years the company has evolved, relative to the marketing strategies. Social media has become a central marketing platform for the company. This is a common approach among many companies, relative to the power the social media platforms possess (Moth, 2013). Coca cola has a deep presence on Facebook with more than 63 million fans on their page. On twitter, the company runs separate feeds for all the products (Alfredo, 2014). At the same time the company runs dedicated pages for the various products, such as the Coke Zero, Diet Cokes and even the racing teams. There is also a page with Doc Pemberton, the founder of the company. There is a Pinterest account, where the company has been posting images of the various products (Moth, 2013). There are several boards to help market the various themed products. The company also has a Google+ account, where the company boasts more than 800,000 followers.
Like most of the companies with such status, Coca cola does not use the Facebook account as much as one would expect. The company will stay for more than a week before they can update their page. The twitter accounts on the other hand are more active compared to Facebook. However, there are no direct marketing messages on the page, as the company mostly responds to direct mentions (Moth, 2013). The boards on the Pinterest are not specified, as they largely take on a general theme. And the updates too are not as many, taking weeks before they can post. This is also the case with the Google+ account, where they take weeks before they post. The company uses a number of interactions on the social media....