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1 page/≈275 words
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Communications & Media
Case Study
English (U.S.)
MS Word
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The Soft Drinks Industry and Coca Cola Brand Company (Case Study Sample)


CASE STUDY: COCA COLA COMPANY.1. Identify all of their social media presences (Facebook, Twitter, YouTube, Pinterest, etc.)2. How often does the company interact on their social network site? Is it many times a day, a few times a week, or never?3. What kind of interaction is the company doing? Broadcast, request for input, direct interaction, or a combination? Provide and example of each.4. Cite all references.


Coca Cola
Coca Cola
Coca Cola is one of the largest companies in the soft drinks industry. Over the years the company has evolved, relative to the marketing strategies. Social media has become a central marketing platform for the company. This is a common approach among many companies, relative to the power the social media platforms possess (Moth, 2013). Coca cola has a deep presence on Facebook with more than 63 million fans on their page. On twitter, the company runs separate feeds for all the products (Alfredo, 2014). At the same time the company runs dedicated pages for the various products, such as the Coke Zero, Diet Cokes and even the racing teams. There is also a page with Doc Pemberton, the founder of the company. There is a Pinte

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