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Pages:
9 pages/≈2475 words
Sources:
5 Sources
Style:
APA
Subject:
Communications & Media
Type:
Case Study
Language:
English (U.S.)
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MS Word
Date:
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$ 35.64
Topic:

Analysis Through Conceptual Lens: Globalization as ‘Second Modernity’

Case Study Instructions:

Assignment formats • Assignment 1: focus on conceptual thinking (with some practical examples). • Assignment 2: focus on transnational practice by companies, organizations, etc. Assignment 2: Case study • 2500 words • 50 % •) Case study • requires to practice applying your knowledge and conceptual ‘thinking skills’ to ‘real life’ situations. • assess ‘business’ practice / organizational strategies etc • to assess specific strategic transnational approaches used by companies, organizations etc. Task: • use one conceptual approach discussed in the subject (briefly describe this) • select a ’case study’ of your choice • identify material, background information • ‘workshop’ your case study in seminars in week 11 narrow down to ‘specific issue’ • identify the specific issue you want to explore, Occupy, Netflix, • for example, transnational network of Netflix, Occupy’s social media use • for example, role of International Consortium of Investigative Journalists, digital collaboration of international journalists Case Study: look at ‘real world’ issues in more general terms • do desk research: assess companies websites, industry reports, annual reports, strategic papers, check companies background, read interviews with CEO’s • go through articles and published material • for example: ‘Fridays for Future;’ Netflix 2. Step:identify the ‘case’, a ‘field of practice’: go through the last five lecture slides for examples 3. Step: analyze the specific case through the lens of the conceptual approach/ develop a key argument 4. Step: write up 1. Step: engage with one key concept, based on lecture, readings and tutorials Break down of case study : 1. The ‘larger’ case 500 words 2. The ‘specific’ conceptual issue 300 3. Analysis through conceptual lens 900 words Introduction 300 words (focus on ‘case’ and brief explanation of conceptual approach Conclusion 300 words Bib References 200 words Tips: case study desk research • on websites, go to bottom or find “advertising with … “ • “corporate ..” • use annual business reports • use Think Tank material • use material from consultancy firms

Case Study Sample Content Preview:

Globalization as ‘Second Modernity’
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Globalization as ‘Second Modernity’
Introduction
The concept of globalization as “second modernity” can be used to analyze society. The concept recognizes that globalization has changed the way people see the world. In the past, countries were more nationalistic in their approach to issues. They did not consider the actions of other countries as very critical. However, as nations collaborated more, they realized they all lacked something that others could provide. For instance, in trade, some countries have an advantage in producing certain products, while others can provide the market. Globalization has brought the world together as nations are more aware that their actions have consequences on the whole globe. Hence, countries need to be responsible for their actions. People in the globalized world have a lot to gain. They have access to opportunities in different parts of the world. For instance, a business can discover a market for its products in another continent and get its products delivered.
This analysis majors on a conceptual approach of globalization as “second modernity” in the analysis of Tinder, a dating site. Since its founding, Tinder has become a popular dating site. While there are other dating sites, Tinder has grown to become a household name. It has become a destination for young people, especially in college, who want to date. Users create a profile, providing personal details like gender, location, age, and other required information (Tinder, 2022). Once the process is complete, users can start swiping through the numerous profiles. The profiles come with a photo and a small biography. If users dislike a profile, they swipe left while right if they like them. Users can filter their search to get the description of the people they want. Once two people agree, they can start a conversation via the application. Here, they get to know each other better and engage more. Through the platform, people can develop long-lasting relationships. Some people have ended up getting marriage partners.
The “Larger” Case: Online Dating via Tinder
Gone are when people needed to meet physically to start long-lasting relationships. Technological advancement has allowed the creation of websites and mobile applications, allowing people to meet and start dating. One of the most popular dating sites is Tinder. Founded ten years ago, Tinder has proceeded to become a popular dating site. It has over 75 million active users and contributes to about 1.5 million dates weekly (Tinder, 2022). Tinder is the place to go and find a suitable dating partner for the newer generation. Tinder has transformed dating in a variety of ways. Firstly, it has allowed people to find love in their comfort without sacrificing time for work or leisure. People can access a database of singles without the necessity of meeting them in person. Secondly, Tinder has been critical in integrating people with diverse needs. Tinder allows people to choose a wide range of partners who can meet their diverse needs. Individuals can filter the kind of partners they want and get relevant results.
Furthermore, Ti...
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