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Essay Available:
Pages:
5 pages/β‰ˆ1375 words
Sources:
1 Source
Style:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 21.6
Topic:

Strategy Analysis for Organic Fruit Bars (OFB)

Case Study Instructions:

Your task

You have been asked to conduct strategy analysis for OFB to ensure they can realise their desired future state.

Structure

Your report will need to include the following details. It is recommended that you use these as main sections in your report and then break them down into sub-sections where necessary.

Executive summary

A summary of the main details contained in the report.

Strategy analysis

Current state analysis

Describe how the business currently functions and identify problems and pain points.

Minimum requirements:

  • Describe how the business currently functions.
  • Include two personas representing farmers and employees and two journey maps, which are customer journey maps (CJMs), showing their interaction with the current system in relation to tracing fruit bars sold in a store to the origin of the berries. It is necessary to identify problems and pain points.
  • Identify business processes that need to be changed.

Future state analysis

Describe the desired future state.

Minimum requirements:

  • Two business goals and two SMART objectives.
  • Scope of the solution space and constraints.
  • Changes in the journey maps and business processes that will address the issues found in the current state.
  • Identify at least 5 risks. Include the following elements for each risk: consequences, probability, impact, and treatment.

Risk assessment

Change strategy

Explain what the business will need to do to get from the current state to the desired future state.

Minimum requirements:

  • Gap analysis.
  • Readiness assessment: Assess whether farmers and the business are ready for the change.
  • Recommended change strategy.

Solution Design

Present two solutions, a primary and an alternative solution, both of which implement the future state. The primary solution is your main recommendation, whereas the alternative solution is the next-best option. The solution can include technology (hardware and/or software), processes and people. You don’t need to include all three aspects in your solution, but you will still need to explain why a particular area isn’t being changed.

You must define 2 KPIs to monitor the performance of your solution. Briefly explain how you are planning to obtain the data for those KPIs.

Word Limit and References

The word limit for this report is 4,500 words (not including the words in the personas and journey maps). A tolerance of ±10% will be permitted.

You must include at least 10 references in your report to support your arguments, where necessary. This can include academic journal articles, conference proceedings, whitepapers, news articles, or reputable blogs.

References are not included in the word limit. You must use the APA referencing style.

Case Study Sample Content Preview:

Strategy Analysis
Student’s Name
Institution
Course Number and Name
Instructor’s Name
Date
Strategy Analysis
1. Describe how the business currently functions
The current operations at OFB rely on numerous IT systems and the effort of farmers and employees to input data into its systems. The many IT systems the organisation uses to support its processes mean they work like islands, unable to transmit data seamlessly and automatically.
The primary communication method between the farmers and the company is through an online Excel sheet. Farmers do not always access this Excel sheet; employees sometimes have to record data from papers once shipments arrive at the company. In addition, the Excel system is built in-house, which means that it can be tampered with and is not fully reliable.
OFB also utilises a Pipedrive system for customer relationship management as well as a standard warehouse system that keeps track of all berries and inventory. These two systems are incompatible with the above-mentioned online Excel sheet. As such, the data entered into the online Excel sheet must again be entered into the warehouse system. The lack of data sharing and manual input of information significantly hampers the efficiency of the company’s processes.
Other systems used by OFB include a production system for estimating and updating the number of berries required for a particular number of bars, an ERP system for administrative functions, and an online portal where customers place their orders. Customers can also place orders offline, which are then entered into the portal by the company's sales team. This not only allows for human error but also creates inefficiency.
The current state of operations at OFB is inefficient and costly. With the organisation employing many systems to carry out its functions, some of which are incompatible, it faces a significant risk of failing to satisfy its customers. The inability of the systems to share data automatically further impacts the ability of the company to facilitate external traceability.
2. Risk Assessment
Risk Name

Consequence

Probability

Impact

Treatment

Incomplete tracing of products

The current traceability in the company ends with the production of fruit bars, which limits the company's ability to guarantee its products' safety. Without complete traceability, the company cannot link the fruit bars in stores to the farmers, meaning it cannot identify areas in its supply chain that need improvement.

60%
There is a relatively high chance that the company could supply unsafe products because berries are perishable. Without full traceability, it can be difficult to locate the source of bad berries.

8
Unsafe products will significantly impact the ability of the company to satisfy its clients and can even lead to loss of customers.

Mitigate
Consider adopting a new system that allows for two-way traceability.

Legal risks

The company can face legal suit in case its products results in harm to customer(s). This can impact negatively its finances as well as reputation

30%
There is a relatively low chance of the company being sued because it has...
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