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4 pages/β‰ˆ1100 words
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Style:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
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Total cost:
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Topic:

RELX Vape's Product Roadmap and Strategy

Case Study Instructions:

Product choice: Relx Vape (if there is a product you think is easier for you, please send me a message)
Please include a graphic of the roadmap, an example will be attached.
REQUIREMENT:
Consumer PSE Product Roadmap & Product Strategy Definition, Analysis, and Generation from an existing company with the currently available product(s) and services in the market that has achieved multiple versions for release and a defined user base of customers.
A documented analysis of a company's current or previous commercial or consumer product or service and corresponding user experience (PSE) with established user/customer base, examining the company's core product or service design, product strategy, product versions, user/customer cohorts, user experience, go to market strategy and product release roadmap for the PSE in depth.
Assignment Instructions:
Assignment composed of two (2) deliverables, including
a) definition of a company's product, service, and user experience PSE portfolio over either a 2 or 4 year period timeline in product roadmap format
b) a summary of how the company is achieving product relevance with its users/customers and any recommendations for increasing said product relevance across its product roadmap.
Each student is requested to identify, analyze, review in detail, and assess an established company's current or previously released product, service, and corresponding user experience (PSE) with an established user base and audience and generate a corresponding product roadmap reflecting the findings.
a) Full Product Portfolio Roadmap: Identify, research, evaluate, analyze, and document an in-depth analysis and findings summary of a selected company's full PSE's product portfolio including all product lines and identifying product versions, intended/actual user base for each within a product roadmap;
b) Top/Best Product or Service: Identify, research, evaluate, analyze, and document all users, cohorts, and user/customer bases associated with the company's highest-value PSE (to consumers, via volume sales, product longevity, number of versions, consumer appeal, etc.) PSE, both targeted and unanticipated;
c) Compare Strategies: develop & define the inferred, intended, and/or targeted Product Strategy for both the company's full product portfolio, including all lines and their top/best specific PSE offering, comparing the two, and determining if the same strategy applies or if a different strategy or innovation cycle was defined for the top/best PSE offering;
d) Provide Analysis & Findings: Summarize research, analysis, and evaluation information and findings into a documented summary (Word, PDF) and presentation (PowerPoint, Keynote) and submit by the delivery date
Assignment Structure, Format:
(note: in addition to the below requirements for submission, each team is welcome to introduce their own unique process that satisfies the overall assignment objectives) as follows:
a) Detailed research, analysis, and findings summary and graphical illustration/representation of an established company's current or previous product, service, and corresponding user experience (PSE) as a progressive, release and version driven linear timeline product roadmap;
b) detailed product roadmap description and graphical illustration/representation of the product, service, and corresponding user experience design, development, marketing & management operations, including all versions of iterations of it over the PSE's lifecycle, its intended (targeted), and actual user base and customers;
e) findings summary (results) of the described PSE's lifecycle, product strategy, and UX performance (to date), user affinity/reception, time in market performance, revenue measurement, and end-of-life (conclusion) planning
Company list: (Cannot use)
Apple
Microsoft
Netflix
Alphabet Google
Spotify
Pandora
Samsung
Tencent
Alibaba
Amazon
Tinder
Facebook
Twitter
Instagram
WhatsApp
LinkedIn
Disney
Coca Cola
Pepsi
Salesforce
Weibo
Adobe
Tesla
Starbucks
Kik
Skype
Snapchat
DuoLingo
Hulu
SoundCloud
Twitch
TikTok
Airbnb
GrubHub
DoorDash
Groupon
Flipboard
MyFitnessPal
DropBox
Evernote
Dashlane
Pinterest
Alphabet
WeWork
Huawei
Sony
Nintendo
Dyson
Foxconn
Dell
Hitachi
IBM
Intel
LG
Cisco
TSMC
Xiaomi
Visa
Nike
Lego
PayPal
Uber
Lyft

Case Study Sample Content Preview:

Consumer PSE Product Roadmap and Product Strategy
Student Full Name
Institutional Affiliation
Course Full Name
Professor Full Name
Due Date
Consumer PSE Product Roadmap and Product Strategy
Company Summary
RELX Vape is a product marketed by RELX International, a company committed to innovating and manufacturing E-cigarettes. The company is engaged in E-cigarettes research, product design, and development. In this regard, the firm has committed to offering high-quality products to meet the needs of clients. Since the firm was started, it has emerged as one of the most reliable companies offering vaping products worldwide. All people desiring to switch to vaping can access quality products courtesy of RELX International. There are numerous E-liquid pods with diverse flavors that individuals can adopt for their daily needs. The flavors are all designed to fit into the RELX Pod Kit, one of the leading. The vaping products manufactured by the firm are RELX Infinity, RELX Pod Pro, RELX Essential, and RELX Pods. All products are designed using modern techniques to guarantee an outstanding experience for consumers.
Product Portfolio Roadmap
The production process started with research and design, which aimed to produce innovative products that would address the emerging needs of clients. The company launched its factory in April 2018 and has continued to revolutionize its product offering through continuous research and development. The company has increased its production more than 160 times since it started, which affirms the growing demand for the product. There is a good supply chain and quality management approach that guarantees better results for clients. The assembling warehouses are organized in a proper structure, housing about 4000 employees who are mandated to oversee the assembling of pods and vaping devices. As the company mission states, the company aims to offer users world-class and safe devices (Pichler, 2016). Some laboratories are used to test and support the designing of the different products being offered.
The main vaping products produced by the company include RELX Infinity, which offers unique technology and indices for optimal user experience. It produces the smoothest vapor and has an easy-to-carry charger. The product design is also strengthened with metallic seals to enhance performance and prevent leaks. On the other hand, RELX Pod Pro is fitted into the vapers and depends on the flavor preferred by the client. The pod flavors include menthol plus, crisp scent of Garden’s Heart. The product chosen depends on the client’s taste and needs.
Best Product
Although the company offers various services, the best vaping product in the RELX vape comes with a unique design and technology to enhance value and customer experience. The nicotine liquid is heated using a rechargeable battery and has minimal harm on the person. The product can be used by all people who want to switch from smoking cigarettes to e-cigarettes. People consume RELX vaping in different parts of the world, affirming its uniqueness and viability as an alternative to cigarettes. The production of RELX vape has continued to grow, and the market is continuously expanding. Different retailers are marketing th...
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