Pepsi Case Study Business & Marketing Case Study Essay

PepsiCo, Inc.: A Case Study
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PepsiCo, Inc. is a USA-based multinational food and beverage company with its headquarters in Harrison, New York. The company mainly manufactures, markets, and distributes snack foods and beverages of different varieties and qualities. In 1965, PepsiCo came into being after the merger of Frito-Lay, Inc. and Pepsi-Cola Company (2012). So far, it has acquired some companies and brands, most prominently Tropicana Products and Quaker Oats Company that PepsiCo acquired in 1998 and 2001 respectively. As of January 2018, PepsiCo and its acquired brands generate more than $1.6 billion in revenues on a yearly basis, and its products are sold and liked in more than 160 countries worldwide. With the passage of time, PepsiCo has given a tough competition to other food and beverage companies of similar types, especially to Coca-Cola. The fact is that both of these companies are always forefronts when it comes to providing consumers with quality drinks and snack food items. Alone in North America and Canada, PepsiCo is considered the biggest and most famous food and beverage company by net revenue. All of its products are licensed by the government and checked for their quality and reliability before getting marketed.
The Performance of PepsiCo in the Market Compared to Its Rivals
It should be noticed that PepsiCo is a favorite of its millions of consumers and investors around the globe. After the merger of Pepsi-Cola and Frito-Lay, the business expanded itself globally and adapted its appeal to clients while rewarding its suppliers, shareholders, and investors. The previous year, PepsiCo generated a lot more revenues than Coca-Cola globally. It looks like the company understands the market trends and attempts to provide its consumers with what they like the most and what is suitable for their health. The Coca-Cola Company has been considered the major rival of PepsiCo in the food and beverage industry. In December 2008, PepsiCo was able to surpass Coca-Cola in market value. Similarly, a few years ago, in 2010, Coca-Cola had held a high market share in carbonated soft drink sales in the United States. Two years later, in 2012, PepsiCo was able to dominate Coca-Cola in almost all local and international food and beverage markets.
Just a few years ago, it was made clear that Indra Nooyi would opt for the “good for you” marketing strategy to bring PepsiCo to the peaks of success. The investors and shareholders saw this Indian lady working as the CEO of PepsiCo with full devotion, dedication, and honesty. Due to her great decision-making power and creativity, Indra Nooyi was able to bring PepsiCo to the heights of success and prosperity within a few months of her joining (Reka, 2012). In the beginning, everyone was critical of her shifts toward a health-friendly product line. For example, investor Nelson Peltz tried his best to split the company in two considering Indra’s decisions useless, meaningless and out of context. Today, Nooyi is considered the most confident member of the company, and PepsiCo enjoys steady revenue growth due to her hard work. PepsiCo’s market value has increased, and its stock prices keep rising every day compar...