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Pages:
2 pages/≈550 words
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2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
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MS Word
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Topic:

Patagonia’s Activism, Corporate Social Responsibility, and Key Financial Performance Indicators (KPIs)

Case Study Instructions:

Overview
As you get ready to review and analyze the financial performance of the company you work for in Project Two, it would be helpful to analyze another company and learn from their business model, especially related to corporate social responsibility (CSR), sustainability, and activism.
Therefore, you will review Patagonia’s activism and corporate social responsibility initiatives and identify potential key financial performance indicators (KPIs).
Because Patagonia is a privately held company, its financial records are not available in the public domain. So, you are required to analyze the mission, vision, values, CSR initiatives, and financial records of the health and beauty company you work for as well as the company you chose in Module One. You will then deduce which financial key performance indicators likely align with a company’s mission, vision, values, and CSR initiatives.
Prompt
To complete this assignment:
Review the resources you will be using in Project Two: Assessing Financial Performance.
Marketing and sales executive summary
Vision, mission, and values of your company
Consolidated balance sheet of your company
Consolidated cash flow statement of your company
Consolidated income statement of your company
Balance sheet of your chosen company
Cash flow statement of your chosen company
Income statement of your chosen company
Review information related to Patagonia’s corporate social responsibility and activism, as well as their mission, vision, and values. Use the following resources to help guide your research:
WileyPlus: Patagonia Case Analysis
Patagonia’s Corporate Social Responsibility and Activism
Patagonia—Our Footprint
Patagonia—Mission, Vision, Values
Based on your review of the financial records of the health and beauty company as well as the company you chose in Module One, identify common financial KPIs and explain how these could also align with Patagonia’s CSR initiatives and its mission, vision, and values.
Based on your review of Patagonia’s information, describe how CSR activism can lead to a better brand image and financial results.
Explain what the health and beauty company could do to incorporate CSR activism strategies to meet its own KPIs.

Case Study Sample Content Preview:

CSR and Financial KPIs
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CSR and Financial KPIs
The common financial key performance indicator between the Health and Beauty company and Patagonia are net profit and revenue growth. Net income is a financial indicator that measures the amount of profit a company has generated after deducting all expenses, including taxes. The KPI is important because it indicates whether the company is profitable or not. On the other hand, revenue growth is a financial indicator that measures the increase or decrease in a company's revenue over time. Revenue growth is important because it indicates the extent to which a company achieves its growth objectives and the demand for its products or services are in demand in the market.
Both revenue growth and net income align with Patagonia’s corporate social responsibility initiatives as well as complement the mission, vision, and values of the company. The net income is in line with the CSR initiatives pursued by Patagonia as the company has committed to contributing one percent of its annual net revenues to various charities that engage in activities that promote environmental sustainability and conservation (Patagonia, 2021). To this end, the net revenue enables Patagonia to contribute the ideal amount of funds without hampering its operations. In the same vein, revenue growth supports the mission, vision, and values of Patagonia. The company's mission and vision are to deliver the best products for its clients without causing harm to the planet and its inhabitants (Patagonia, 2021). Consequently, revenue growth provides data on the demand for the company’s products in the market. Through revenue growth, the company’s decision-makers can determine the extent to which the business model is effective.
Patagonia has demonstrated that corporate social responsibility can enhance brand reputation and improve financial performance. The company takes a strong stance on environmental issues and its dedication has seen the company develop a loyal following of environmentally conscious customers who appreciate Patagonia's efforts to reduce its environmental impact. Patagonia has been open about its supply chain and the environmental impact of its products, which has helped to build trust with customers. The company’s advocacy for trans...
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